Bill Text: FL S1150 | 2014 | Regular Session | Comm Sub
NOTE: There are more recent revisions of this legislation. Read Latest Draft
Bill Title: Medical Tourism
Spectrum: Bipartisan Bill
Status: (Failed) 2014-05-02 - Died in Messages [S1150 Detail]
Download: Florida-2014-S1150-Comm_Sub.html
Bill Title: Medical Tourism
Spectrum: Bipartisan Bill
Status: (Failed) 2014-05-02 - Died in Messages [S1150 Detail]
Download: Florida-2014-S1150-Comm_Sub.html
Florida Senate - 2014 CS for SB 1150 By the Committee on Commerce and Tourism; and Senator Bean 577-02742A-14 20141150c1 1 A bill to be entitled 2 An act relating to medical tourism; amending s. 3 288.901, F.S.; requiring Enterprise Florida, Inc., to 4 collaborate with the Department of Economic 5 Opportunity to market this state as a health care 6 destination; amending s. 288.923, F.S.; requiring the 7 Division of Tourism Marketing to include in its 4-year 8 plan a discussion of the promotion of medical tourism; 9 creating s. 288.924, F.S.; requiring the plan to 10 promote national and international awareness of the 11 qualifications, scope of services, and specialized 12 expertise of health care providers in this state, to 13 promote national and international awareness of 14 certain business opportunities to attract 15 practitioners to destinations in this state, and to 16 include an initiative to showcase qualified health 17 care providers; requiring a specified amount of funds 18 appropriated to the Florida Tourism Industry Marketing 19 Corporation to be allocated for the medical tourism 20 marketing plan; requiring the Florida Tourism Industry 21 Marketing Corporation to create a matching grant 22 program; specifying criteria for the grant program; 23 requiring that a specified amount of funds 24 appropriated to the Florida Tourism Industry Marketing 25 Corporation be allocated for the grant program; 26 providing an effective date. 27 28 Be It Enacted by the Legislature of the State of Florida: 29 30 Section 1. Subsection (2) of section 288.901, Florida 31 Statutes, is amended to read: 32 288.901 Enterprise Florida, Inc.— 33 (2) PURPOSES.—Enterprise Florida, Inc., shall act as the 34 economic development organization for the state, usingutilizing35 private sector and public sector expertise in collaboration with 36 the department to: 37 (a) Increase private investment in Florida; 38 (b) Advance international and domestic trade opportunities; 39 (c) Market the state both as a probusiness location for new 40 investment and as an unparalleled tourist destination; 41 (d) Revitalize Florida’s space and aerospace industries, 42 and promote emerging complementary industries; 43 (e) Promote opportunities for minority-owned businesses; 44 (f) Assist and market professional and amateur sport teams 45 and sporting events in Florida;and46 (g) Assist, promote, and enhance economic opportunities in 47 this state’s rural and urban communities; and 48 (h) Market the state as a health care destination by using 49 the medical tourism initiatives as described in s. 288.924 to 50 promote quality health care services in this state. 51 Section 2. Paragraph (c) of subsection (4) of section 52 288.923, Florida Statutes, is amended to read: 53 288.923 Division of Tourism Marketing; definitions; 54 responsibilities.— 55 (4) The division’s responsibilities and duties include, but 56 are not limited to: 57 (c) Developing a 4-year marketing plan. 58 1. At a minimum, the marketing plan shall discuss the 59 following: 60 a. Continuation of overall tourism growth in this state. 61 b. Expansion to new or under-represented tourist markets. 62 c. Maintenance of traditional and loyal tourist markets. 63 d. Coordination of efforts with county destination 64 marketing organizations, other local government marketing 65 groups, privately owned attractions and destinations, and other 66 private sector partners to create a seamless, four-season 67 advertising campaign for the state and its regions. 68 e. Development of innovative techniques or promotions to 69 build repeat visitation by targeted segments of the tourist 70 population. 71 f. Consideration of innovative sources of state funding for 72 tourism marketing. 73 g. Promotion of nature-based tourism and heritage tourism. 74 h. Promotion of medical tourism, as provided under s. 75 288.924. 76 i.h.Development of a component to address emergency 77 response to natural and manmade disasters from a marketing 78 standpoint. 79 2. The plan shall be annual in construction and ongoing in 80 nature. Any annual revisions of the plan shall carry forward the 81 concepts of the remaining 3-year portion of the plan and 82 consider a continuum portion to preserve the 4-year timeframe of 83 the plan. The plan also shall include recommendations for 84 specific performance standards and measurable outcomes for the 85 division and direct-support organization. The department, in 86 consultation with the board of directors of Enterprise Florida, 87 Inc., shall base the actual performance metrics on these 88 recommendations. 89 3. The 4-year marketing plan shall be developed in 90 collaboration with the Florida Tourism Industry Marketing 91 Corporation. The plan shall be annually reviewed and approved by 92 the board of directors of Enterprise Florida, Inc. 93 Section 3. Section 288.924, Florida Statutes, is created to 94 read: 95 288.924 Medical tourism.— 96 (1) MEDICAL TOURISM MARKETING PLAN.—The Division of Tourism 97 Marketing shall include within the 4-year marketing plan 98 required under s. 288.923(4)(c) specific initiatives to advance 99 this state as a destination for quality health care services. 100 The plan must: 101 (a) Promote national and international awareness of the 102 qualifications, scope of services, and specialized expertise of 103 health care providers throughout this state; 104 (b) Promote national and international awareness of 105 medical-related conferences, training, or other business 106 opportunities to attract practitioners from the medical field to 107 destinations in this state; and 108 (c) Include an initiative that showcases selected, 109 qualified providers offering bundled packages of health care and 110 support services for defined care episodes. The selection of 111 providers to be showcased must be conducted through a 112 solicitation of proposals from Florida hospitals and other 113 licensed providers for plans that describe available services, 114 provider qualifications, and special arrangements for food, 115 lodging, transportation, or other support services and amenities 116 that may be provided to visiting patients and their families. A 117 single health care provider may submit a proposal describing the 118 available health care services that will be offered through a 119 network of multiple providers and explaining any support 120 services or other amenities associated with the care episode. 121 The Florida Tourism Industry Marketing Corporation shall assess 122 the qualifications and credentials of providers submitting 123 proposals. To the extent funding is available, all qualified 124 providers shall be selected to be showcased in the initiative. 125 To be qualified, a health care provider must: 126 1. Have a full, active, and unencumbered Florida license 127 and ensure that all health care providers participating in the 128 proposal have full, active, and unencumbered Florida licenses; 129 2. Have a current accreditation that is not conditional or 130 provisional from a nationally recognized accrediting body; 131 3. Be recognized as a Cancer Center of Excellence under s. 132 381.925 or have a current national or international recognition 133 in another specialty area, if such recognition is given through 134 a specific qualifying process; and 135 4. Meet other criteria as determined by the Florida Tourism 136 Industry Marketing Corporation in collaboration with the Agency 137 for Health Care Administration and the Department of Health. 138 (2) ALLOCATION OF FUNDS FOR MARKETING PLAN.—Annually, at 139 least $3.5 million of the funds appropriated in the General 140 Appropriations Act to the Florida Tourism Industry Marketing 141 Corporation shall be allocated for the development and 142 implementation of the medical tourism marketing plan. 143 (3) MEDICAL TOURISM MATCHING GRANTS.—The Florida Tourism 144 Industry Marketing Corporation shall create a matching grant 145 program to provide funding to local or regional economic 146 development organizations for targeted medical tourism marketing 147 initiatives. The initiatives must promote and advance Florida as 148 a destination for quality health care services. Selection of 149 recipients of a matching grant shall be based on the following 150 criteria: 151 (a) The providers involved in the local initiative must 152 meet the criteria specified in subsection (1). 153 (b) The local or regional economic development organization 154 must demonstrate an ability to involve a variety of businesses 155 in a collaborative effort to welcome and support patients and 156 their families who travel to this state to obtain medical 157 services. 158 (c) The cash or in-kind services available from the local 159 or regional economic development organization must be at least 160 equal to the amount of available state financial support. 161 (4) ALLOCATION OF FUNDS FOR MATCHING GRANTS.—Annually, at 162 least $1.5 million of the funds appropriated in the General 163 Appropriations Act to the Florida Tourism Industry Marketing 164 Corporation shall be allocated for the matching grant program. 165 Section 4. This act shall take effect July 1, 2014.