Bill Text: FL S1150 | 2014 | Regular Session | Comm Sub
Bill Title: Medical Tourism
Spectrum: Bipartisan Bill
Status: (Failed) 2014-05-02 - Died in Messages [S1150 Detail]
Download: Florida-2014-S1150-Comm_Sub.html
Florida Senate - 2014 CS for CS for SB 1150 By the Committees on Health Policy; and Commerce and Tourism; and Senator Bean 588-03227-14 20141150c2 1 A bill to be entitled 2 An act relating to medical tourism; amending s. 3 288.0001, F.S.; requiring an analysis of medical 4 tourism in the Economic Development Programs 5 Evaluation; amending s. 288.901, F.S.; requiring 6 Enterprise Florida, Inc., to collaborate with the 7 Department of Economic Opportunity to market this 8 state as a health care destination; amending s. 9 288.923, F.S.; requiring the Division of Tourism 10 Marketing to include in its 4-year plan a discussion 11 of the promotion of medical tourism; creating s. 12 288.924, F.S.; requiring the plan to promote national 13 and international awareness of the qualifications, 14 scope of services, and specialized expertise of health 15 care providers in this state, to promote national and 16 international awareness of certain business 17 opportunities to attract practitioners to destinations 18 in this state, and to include an initiative to 19 showcase qualified health care providers; requiring a 20 specified amount of funds appropriated to the Florida 21 Tourism Industry Marketing Corporation to be allocated 22 for the medical tourism marketing plan; requiring the 23 Florida Tourism Industry Marketing Corporation to 24 create a matching grant program; specifying criteria 25 for the grant program; requiring that a specified 26 amount of funds appropriated to the Florida Tourism 27 Industry Marketing Corporation be allocated for the 28 grant program; providing an effective date. 29 30 Be It Enacted by the Legislature of the State of Florida: 31 32 Section 1. Paragraph (b) of subsection (2) of section 33 288.0001, Florida Statutes, is amended to read: 34 288.0001 Economic Development Programs Evaluation.—The 35 Office of Economic and Demographic Research and the Office of 36 Program Policy Analysis and Government Accountability (OPPAGA) 37 shall develop and present to the Governor, the President of the 38 Senate, the Speaker of the House of Representatives, and the 39 chairs of the legislative appropriations committees the Economic 40 Development Programs Evaluation. 41 (2) The Office of Economic and Demographic Research and 42 OPPAGA shall provide a detailed analysis of economic development 43 programs as provided in the following schedule: 44 (b) By January 1, 2015, and every 3 years thereafter, an 45 analysis of the following: 46 1. The entertainment industry financial incentive program 47 established under s. 288.1254. 48 2. The entertainment industry sales tax exemption program 49 established under s. 288.1258. 50 3. VISIT Florida and its programs established or funded 51 under ss. 288.122, 288.1226, 288.12265,and288.124, and 52 288.924. 53 4. The Florida Sports Foundation and related programs 54 established under ss. 288.1162, 288.11621, 288.1166, 288.1167, 55 288.1168, 288.1169, and 288.1171. 56 Section 2. Subsection (2) of section 288.901, Florida 57 Statutes, is amended to read: 58 288.901 Enterprise Florida, Inc.— 59 (2) PURPOSES.—Enterprise Florida, Inc., shall act as the 60 economic development organization for the state, usingutilizing61 private sector and public sector expertise in collaboration with 62 the department to: 63 (a) Increase private investment in Florida; 64 (b) Advance international and domestic trade opportunities; 65 (c) Market the state both as a probusiness location for new 66 investment and as an unparalleled tourist destination; 67 (d) Revitalize Florida’s space and aerospace industries, 68 and promote emerging complementary industries; 69 (e) Promote opportunities for minority-owned businesses; 70 (f) Assist and market professional and amateur sport teams 71 and sporting events in Florida;and72 (g) Assist, promote, and enhance economic opportunities in 73 this state’s rural and urban communities; and 74 (h) Market the state as a health care destination by using 75 the medical tourism initiatives as described in s. 288.924 to 76 promote quality health care services in this state. 77 Section 3. Paragraph (c) of subsection (4) of section 78 288.923, Florida Statutes, is amended to read: 79 288.923 Division of Tourism Marketing; definitions; 80 responsibilities.— 81 (4) The division’s responsibilities and duties include, but 82 are not limited to: 83 (c) Developing a 4-year marketing plan. 84 1. At a minimum, the marketing plan shall discuss the 85 following: 86 a. Continuation of overall tourism growth in this state. 87 b. Expansion to new or under-represented tourist markets. 88 c. Maintenance of traditional and loyal tourist markets. 89 d. Coordination of efforts with county destination 90 marketing organizations, other local government marketing 91 groups, privately owned attractions and destinations, and other 92 private sector partners to create a seamless, four-season 93 advertising campaign for the state and its regions. 94 e. Development of innovative techniques or promotions to 95 build repeat visitation by targeted segments of the tourist 96 population. 97 f. Consideration of innovative sources of state funding for 98 tourism marketing. 99 g. Promotion of nature-based tourism and heritage tourism. 100 h. Promotion of medical tourism, as provided under s. 101 288.924. 102 i.h.Development of a component to address emergency 103 response to natural and manmade disasters from a marketing 104 standpoint. 105 2. The plan shall be annual in construction and ongoing in 106 nature. Any annual revisions of the plan shall carry forward the 107 concepts of the remaining 3-year portion of the plan and 108 consider a continuum portion to preserve the 4-year timeframe of 109 the plan. The plan also shall include recommendations for 110 specific performance standards and measurable outcomes for the 111 division and direct-support organization. The department, in 112 consultation with the board of directors of Enterprise Florida, 113 Inc., shall base the actual performance metrics on these 114 recommendations. 115 3. The 4-year marketing plan shall be developed in 116 collaboration with the Florida Tourism Industry Marketing 117 Corporation. The plan shall be annually reviewed and approved by 118 the board of directors of Enterprise Florida, Inc. 119 Section 4. Section 288.924, Florida Statutes, is created to 120 read: 121 288.924 Medical tourism.— 122 (1) MEDICAL TOURISM MARKETING PLAN.—The Division of Tourism 123 Marketing shall include within the 4-year marketing plan 124 required under s. 288.923(4)(c) specific initiatives to advance 125 this state as a destination for quality health care services. 126 The plan must: 127 (a) Promote national and international awareness of the 128 qualifications, scope of services, and specialized expertise of 129 health care providers throughout this state; 130 (b) Promote national and international awareness of 131 medical-related conferences, training, or other business 132 opportunities to attract practitioners from the medical field to 133 destinations in this state; and 134 (c) Include an initiative that showcases selected, 135 qualified providers offering bundled packages of health care and 136 support services for defined care episodes. The selection of 137 providers to be showcased must be conducted through a 138 solicitation of proposals from Florida hospitals and other 139 licensed providers for plans that describe available services, 140 provider qualifications, and special arrangements for food, 141 lodging, transportation, or other support services and amenities 142 that may be provided to visiting patients and their families. A 143 single health care provider may submit a proposal describing the 144 available health care services that will be offered through a 145 network of multiple providers and explaining any support 146 services or other amenities associated with the care episode. 147 The Florida Tourism Industry Marketing Corporation shall assess 148 the qualifications and credentials of providers submitting 149 proposals. To the extent funding is available, all qualified 150 providers shall be selected to be showcased in the initiative. 151 To be qualified, a health care provider must: 152 1. Have a full, active, and unencumbered Florida license 153 and ensure that all health care providers participating in the 154 proposal have full, active, and unencumbered Florida licenses; 155 2. Have a current accreditation that is not conditional or 156 provisional from a nationally recognized accrediting body; 157 3. Be recognized as a Cancer Center of Excellence under s. 158 381.925 or have a current national or international recognition 159 in another specialty area, if such recognition is given through 160 a specific qualifying process; and 161 4. Meet other criteria as determined by the Florida Tourism 162 Industry Marketing Corporation in collaboration with the Agency 163 for Health Care Administration and the Department of Health. 164 (2) ALLOCATION OF FUNDS FOR MARKETING PLAN.—Annually, at 165 least $3.5 million of the funds appropriated in the General 166 Appropriations Act to the Florida Tourism Industry Marketing 167 Corporation shall be allocated for the development and 168 implementation of the medical tourism marketing plan. 169 (3) MEDICAL TOURISM MATCHING GRANTS.—The Florida Tourism 170 Industry Marketing Corporation shall create a matching grant 171 program to provide funding to local or regional economic 172 development organizations for targeted medical tourism marketing 173 initiatives. The initiatives must promote and advance Florida as 174 a destination for quality health care services. Selection of 175 recipients of a matching grant shall be based on the following 176 criteria: 177 (a) The providers involved in the local initiative must 178 meet the criteria specified in subsection (1). 179 (b) The local or regional economic development organization 180 must demonstrate an ability to involve a variety of businesses 181 in a collaborative effort to welcome and support patients and 182 their families who travel to this state to obtain medical 183 services. 184 (c) The cash or in-kind services available from the local 185 or regional economic development organization must be at least 186 equal to the amount of available state financial support. 187 (4) ALLOCATION OF FUNDS FOR MATCHING GRANTS.—Annually, at 188 least $1.5 million of the funds appropriated in the General 189 Appropriations Act to the Florida Tourism Industry Marketing 190 Corporation shall be allocated for the matching grant program. 191 Section 5. This act shall take effect July 1, 2014.