Bill Text: NY S07567 | 2011-2012 | General Assembly | Amended


Bill Title: Relates to telemarketing; prohibits pre-recorded messages in certain circumstances; requires a mechanism for consumers to automatically add their number to the seller's do-not-call list.

Spectrum: Moderate Partisan Bill (Republican 4-1)

Status: (Introduced - Dead) 2012-06-13 - SUBSTITUTED BY A10569A [S07567 Detail]

Download: New_York-2011-S07567-Amended.html
                           S T A T E   O F   N E W   Y O R K
       ________________________________________________________________________
                                        7567--A
                                   I N  S E N A T E
                                     June 5, 2012
                                      ___________
       Introduced  by  Sens.  ZELDIN,  MAZIARZ, FUSCHILLO -- (at request of the
         Governor) -- read twice and ordered printed, and when  printed  to  be
         committed  to  the  Committee  on  Rules -- committee discharged, bill
         amended, ordered reprinted as amended and recommitted to said  commit-
         tee
       AN  ACT to amend the general business law, in relation to telemarketing;
         and to repeal certain provisions of such law relating thereto
         THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
       BLY, DO ENACT AS FOLLOWS:
    1    Section  1. Subparagraph 5 of paragraph a of subdivision 10 of section
    2  399-pp of the general business law is REPEALED, subparagraph 6 of  para-
    3  graph  a  is  renumbered  subparagraph  5, and a new subdivision 10-a is
    4  added to read as follows:
    5    10-A. THE FOLLOWING PERSONS  ARE  EXEMPT  FROM  THE  FEE  AND  BONDING
    6  REQUIREMENTS  SET FORTH IN PARAGRAPH F OF SUBDIVISION THREE AND SUBDIVI-
    7  SION FOUR OF THIS SECTION: A PERSON ENGAGED IN A BUSINESS OR  OCCUPATION
    8  WHICH IS LICENSED, REGISTERED, CHARTERED, CERTIFIED OR INCORPORATED WITH
    9  OR  BY  ANY  STATE  OR FEDERAL AGENCY. PROVIDED, HOWEVER, ANY PERSON NOT
   10  LICENSED, REGISTERED, CHARTERED, CERTIFIED OR INCORPORATED WITH ANY  NEW
   11  YORK  STATE OR FEDERAL AGENCY, SHALL SUBMIT EVIDENCE TO THE SECRETARY OF
   12  STATE, IN A FORM AND MANNER TO BE PRESCRIBED BY THE  SECRETARY,  OF  ANY
   13  LICENSE, REGISTRATION, CHARTER, CERTIFICATION OR INCORPORATION ISSUED BY
   14  AN AGENCY OR GOVERNMENTAL ENTITY IN THIS OR ANY OTHER STATE.
   15    S 2.  Section 399-z of the general business law, as amended by chapter
   16  344 of the laws of 2010, paragraphs a and b of subdivision 1 as added by
   17  section 39, subdivision 4 as amended by section 40 and subdivisions 6, 7
   18  and  8  as  amended by section 41 of part A of chapter 62 of the laws of
   19  2011, is amended to read as follows:
   20    S 399-z. Telemarketing; establishment of no telemarketing sales  calls
   21  statewide  registry;  authorization of the transfer of telephone numbers
   22  on the no telemarketing sales calls statewide registry to  the  national
   23  "do-not-call"  registry. 1. As used in this section, the following terms
   24  shall have the following meanings:
   25    a. "Department" shall mean the department of state.
        EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                             [ ] is old law to be omitted.
                                                                  LBD12139-09-2
       S. 7567--A                          2
    1    b. "Secretary" shall mean the secretary of state.
    2    c. "Customer" means any natural person who is a resident of this state
    3  and  who  is  or may be required to pay for or to exchange consideration
    4  for goods and services offered through telemarketing;
    5    d. "Doing business in this state" means  conducting  telephonic  sales
    6  calls:  (i)  from  a  location  in  this  state; or (ii) from a location
    7  outside of this state to consumers residing in this state;
    8    e. "Goods and services"  means  any  goods  and  services,  and  shall
    9  include  any real property or any tangible personal property or services
   10  of any kind;
   11    f. "Negative option feature" means, in an offer or agreement  to  sell
   12  or provide any goods or services, a provision under which the customer's
   13  silence or failure to take an affirmative action to reject such goods or
   14  services  or  to  cancel  the  agreement is interpreted by the seller as
   15  acceptance of the offer.
   16    g. "Person" means any natural person, association, partnership,  firm,
   17  corporation and its affiliates or subsidiaries or other business entity;
   18    h.  "Telemarketer"  means  any  person  who,  for  financial profit or
   19  commercial purposes in connection with telemarketing, makes  telemarket-
   20  ing  sales calls to a customer when the customer is in this state or any
   21  person who directly controls or supervises the conduct of a  telemarket-
   22  er.  For  the purposes of this section, "commercial purposes" shall mean
   23  the sale or offer for sale of goods or services;
   24    [.] i. "Telemarketing" means any plan,  program  or  campaign  [which]
   25  THAT is conducted to induce payment or the exchange of any other consid-
   26  eration  for any goods or services [by use of one or more telephones and
   27  which] THAT involves more than one telephone call by a  telemarketer  in
   28  which  the customer is located within the state at the time of the call.
   29  Telemarketing does not include the solicitation of sales  through  media
   30  other  than  by  telephone  calls AND DOES NOT INCLUDE CALLS INTENDED TO
   31  IMPLEMENT OR COMPLETE A TRANSACTION TO WHICH THE CUSTOMER HAS PREVIOUSLY
   32  CONSENTED;
   33    j. "Telemarketing sales call" means a telephone call made by  a  tele-
   34  marketer or by any outbound telephone calling technology that delivers a
   35  prerecorded  message  [either]  to a customer or to [their] A CUSTOMER'S
   36  voicemail or answering machine  service  for  the  purpose  of  inducing
   37  payment  or  the  exchange  of  any other consideration for any goods or
   38  services;
   39    k. "Unsolicited telemarketing  sales  call"  means  any  telemarketing
   40  sales call other than a call made:
   41    (i)  in  response  to an express written or verbal request [of] BY the
   42  customer [called]; or
   43    (ii) in connection with an established  business  relationship,  which
   44  has not been terminated by either party, unless such customer has stated
   45  to  the  telemarketer that such customer no longer wishes to receive the
   46  telemarketing sales calls of such telemarketer.
   47    2. No telemarketer or seller shall engage in telemarketing at any time
   48  other than between 8:00 A.M. and 9:00 P.M.  [local time] AT THE LOCATION
   49  OF THE CUSTOMER unless the [consumer] CUSTOMER  has  given  his  or  her
   50  express  consent  to  the call at a different time[, and]. TELEMARKETERS
   51  shall provide, in a clear and coherent manner using  words  with  common
   52  and everyday meanings, at the beginning of each telemarketing sales call
   53  all of the following information:
   54    [(i)]  A.  the  telemarketer's name and the person on whose behalf the
   55  solicitation is being made, if other than the telemarketer;
   56    [(ii)] B. the purpose of the telephone call; and
       S. 7567--A                          3
    1    [(iii)] C. the identity of the goods or services for which a fee  will
    2  be charged.
    3    3.  Prior  to the purchase of any good or service, telemarketers shall
    4  disclose to the customer the cost of the goods or services that are  the
    5  subject of the call and if the offer includes a negative option feature,
    6  all  material  terms  and  conditions  of  the  negative option feature,
    7  including, but not limited to the fact that the customer's account  will
    8  be  charged unless the customer takes an affirmative action to avoid the
    9  charges, the dates the charges will be submitted for  payment,  and  the
   10  specific steps the customer must take to avoid the charge.
   11    4.  a. The department is authorized to establish, manage, and maintain
   12  a no telemarketing sales calls statewide registry which shall contain  a
   13  list  of  customers who do not wish to receive unsolicited telemarketing
   14  sales calls.   The department may contract  with  a  private  vendor  to
   15  establish,  manage  and  maintain  such  registry,  provided the private
   16  vendor has maintained national no telemarketing sales  calls  registries
   17  for more than two years, and the contract requires the vendor to provide
   18  the  no telemarketing sales calls registry in a printed hard copy format
   19  and in any other format as prescribed by the department.
   20    b. The department is authorized to  have  the  national  "do-not-call"
   21  registry  established,  managed  and  maintained  by  the  federal trade
   22  commission pursuant to 16 C.F.R. Section 310.4 (b) (1) (iii)  (B)  serve
   23  as  the  New  York state no telemarketing sales calls statewide registry
   24  provided for by this section. The department is  further  authorized  to
   25  take whatever administrative actions may be necessary or appropriate for
   26  such  transition  including, but not limited to, providing the telephone
   27  numbers of New York customers registered on the no  telemarketing  sales
   28  calls  statewide registry to the federal trade commission, for inclusion
   29  on the national "do-not-call" registry.
   30    5. No telemarketer or seller may make or cause to be made any unsolic-
   31  ited telemarketing sales call to any customer when that customer's tele-
   32  phone number has been on the  national  "do-not-call"  registry,  estab-
   33  lished  by the federal trade commission, for a period of thirty-one days
   34  prior to the date the call is made, pursuant to 16 [CFR] C.F.R.  Section
   35  310.4(b)(1)(iii)(B).
   36    6.    NO TELEMARKETER OR SELLER SHALL INITIATE ANY TELEMARKETING SALES
   37  CALL BY MEANS OF A TECHNOLOGY  THAT  DELIVERS  A  PRE-RECORDED  MESSAGE,
   38  UNLESS  THE  TELEMARKETER  OR  SELLER  HAS OBTAINED FROM THE CUSTOMER AN
   39  EXPRESS AGREEMENT, IN WRITING THAT:
   40    A. THE TELEMARKETER OR SELLER OBTAINED ONLY AFTER A CLEAR AND CONSPIC-
   41  UOUS DISCLOSURE THAT THE PURPOSE OF THE AGREEMENT IS  TO  AUTHORIZE  THE
   42  SELLER TO MAKE TELEMARKETING SALES CALLS TO SUCH CUSTOMER;
   43    B.  THE TELEMARKETER OR SELLER OBTAINED WITHOUT REQUIRING, DIRECTLY OR
   44  INDIRECTLY, THAT THE AGREEMENT BE EXECUTED AS A CONDITION OF  PURCHASING
   45  ANY GOOD OR SERVICE;
   46    C.  EVIDENCES THE WILLINGNESS OF THE CUSTOMER TO RECEIVE TELEMARKETING
   47  SALES CALLS BY OR MADE ON BEHALF OF A SPECIFIC SELLER; AND,
   48    D. INCLUDES SUCH CUSTOMER'S TELEPHONE NUMBER AND SIGNATURE.
   49    7. IN THE CASE OF ANY TELEMARKETING SALES CALL DELIVERED BY MEANS OF A
   50  TECHNOLOGY THAT DELIVERS A PRE-RECORDED MESSAGE THAT COULD  BE  RECEIVED
   51  BY A CUSTOMER WHO CAN USE AN AUTOMATED INTERACTIVE VOICE AND/OR KEYPRESS
   52  ACTIVATED  OPT-OUT  MECHANISM TO ASSERT A DO-NOT-CALL REQUEST, SUCH CALL
   53  SHALL INCLUDE A MECHANISM THAT ALLOWS THE CUSTOMER TO AUTOMATICALLY  ADD
   54  THE  NUMBER CALLED TO THE SELLER'S ENTITY SPECIFIC DO-NOT-CALL LIST, AND
   55  WHICH MECHANISM, ONCE INVOKED, IMMEDIATELY ENDS THE CALL.
       S. 7567--A                          4
    1    8. IN THE CASE OF ANY TELEMARKETING SALES CALL DELIVERED BY MEANS OF A
    2  TECHNOLOGY THAT DELIVERS A PRE-RECORDED MESSAGE THAT COULD  BE  ANSWERED
    3  BY  AN  ANSWERING  MACHINE OR VOICEMAIL SERVICE, THAT THE CALL INCLUDE A
    4  TOLL-FREE NUMBER THAT MUST CONNECT THE CUSTOMER DIRECTLY TO AN AUTOMATED
    5  INTERACTIVE  VOICE  OR  KEYPRESS ACTIVATED OPT-OUT MECHANISM THAT ALLOWS
    6  THE CONSUMER TO AUTOMATICALLY ADD THE  NUMBER  CALLED  TO  THE  SELLER'S
    7  ENTITY  SPECIFIC  DO-NOT-CALL  LIST,  AND WHICH MECHANISM, ONCE INVOKED,
    8  IMMEDIATELY ENDS THE CALL.
    9    9. TELEMARKETERS AND SELLERS SHALL KEEP FOR A  PERIOD  OF  TWENTY-FOUR
   10  MONTHS FROM THE DATE THE RECORD IS CREATED RECORDS RELATING TO ITS TELE-
   11  MARKETING ACTIVITIES.
   12    10.  a. The department shall provide notice to customers of the estab-
   13  lishment of the national "do-not-call" registry. Any customer who wishes
   14  to be included on such registry shall notify the federal  trade  commis-
   15  sion as directed by relevant federal regulations.
   16    b. Any  company that provides local telephone directories to customers
   17  in this state shall inform its  customers  of  the  provisions  of  this
   18  section by means of publishing a notice in such local telephone directo-
   19  ries.
   20    [7.]  11. When the department has reason to believe a telemarketer has
   21  engaged in repeated unlawful acts in violation of this section, or  when
   22  a  notice  of  hearing  has  been issued pursuant to subdivision [eight]
   23  TWELVE of this section,  the  department  may  request  in  writing  the
   24  production  of  relevant  documents  and records as part of its investi-
   25  gation. If the person upon whom such request was made fails  to  produce
   26  the  documents  or  records  within  thirty  days  after the date of the
   27  request, the department may issue and  serve  subpoenas  to  compel  the
   28  production  of such documents and records. If any person shall refuse to
   29  comply with a subpoena issued under this  section,  the  department  may
   30  petition  a  court of competent jurisdiction to enforce the subpoena and
   31  such sanctions as the court may direct.
   32    [8.] 12. a. Where it is determined after hearing that any  person  has
   33  violated  one  or more provisions of this section, the secretary, or any
   34  person deputized or so designated by him or her may assess a fine not to
   35  exceed eleven thousand dollars for each violation.
   36    b. Any proceeding conducted pursuant to paragraph a of  this  subdivi-
   37  sion shall be subject to the state administrative procedure act.
   38    c.  Nothing  in  this  subdivision  shall be construed to restrict any
   39  right which any person may have under any other  statute  or  at  common
   40  law.
   41    [9.]  13. A person shall not be held liable for violating this section
   42  if:
   43    a. the person has obtained a version  of  the  "do-not-call"  registry
   44  from  the federal trade commission no more than thirty-one days prior to
   45  the date any telemarketing call is made, pursuant to 16  C.F.R.  Section
   46  310.4(b)(1)(iii)(B), and THE PERSON CAN DEMONSTRATE THAT, AS PART OF THE
   47  PERSON'S  ROUTINE BUSINESS PRACTICE AT THE TIME OF AN ALLEGED VIOLATION,
   48  IT has established, implemented and updated written policies and  proce-
   49  dures  related to the requirements of this section prior to the date any
   50  telemarketing call is made;
   51    b. the person has trained his or her personnel in the requirements  of
   52  this section; and
   53    c.  the person maintains AND CAN PRODUCE records demonstrating compli-
   54  ance with paragraphs a and b of this subdivision and the requirements of
   55  this section.
       S. 7567--A                          5
    1    [10.] 14. The [board] DEPARTMENT shall prescribe rules and regulations
    2  to administer this section.
    3    15.  SEVERABILITY.  IF ANY CLAUSE, SENTENCE, PARAGRAPH OR PART OF THIS
    4  SECTION SHALL BE ADJUDGED BY ANY COURT OF COMPETENT JURISDICTION  TO  BE
    5  INVALID,  SUCH  JUDGMENT  SHALL  NOT  AFFECT,  IMPAIR  OR INVALIDATE THE
    6  REMAINDER THEREOF, BUT SHALL BE CONFINED IN ITS OPERATION TO THE CLAUSE,
    7  SENTENCE, PARAGRAPH OR PART THEREOF DIRECTLY INVOLVED IN THE CONTROVERSY
    8  IN WHICH SUCH JUDGMENT SHALL HAVE BEEN RENDERED.
    9    S 3. This act shall take effect on the ninetieth day  after  it  shall
   10  have become a law.
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