Bill Text: NY S02336 | 2015-2016 | General Assembly | Introduced

New York Senate Bill 2336 (Prior Session Legislation)

Introduced

Bill Title: Establishes a New York state physical fitness and activity education campaign.

Spectrum: Bipartisan Bill

Status: (Vetoed) 2015-08-13 - VETOED MEMO.194 [S02336 Detail]

Download: New_York-2015-S02336-Introduced.html

                           S T A T E   O F   N E W   Y O R K
       ________________________________________________________________________
                                         2336
                              2015-2016 Regular Sessions
                                   I N  S E N A T E
                                   January 22, 2015
                                      ___________
       Introduced  by  Sen.  DeFRANCISCO -- read twice and ordered printed, and
         when printed to be committed to the Committee on Health
       AN ACT to amend the public health law, in relation to a physical fitness
         and activity education campaign
         THE PEOPLE OF THE STATE OF NEW YORK, REPRESENTED IN SENATE AND  ASSEM-
       BLY, DO ENACT AS FOLLOWS:
    1    Section  1. Legislative intent. The legislature hereby determines that
    2  a public awareness and educational campaign to encourage physical activ-
    3  ity will improve the fitness of the people of the state of New York  and
    4  lead  to a lifetime of good health. This campaign will complement exist-
    5  ing programs administered by the department of health that  develop  and
    6  promote  nutrition  and wellness activities that enhance the quality-of-
    7  life for children and adults.
    8    S 2. The public health law is amended by adding a new section  264  to
    9  read as follows:
   10    S  264.  NEW  YORK  STATE  PHYSICAL  FITNESS  AND  ACTIVITY  EDUCATION
   11  CAMPAIGN. 1. A NEW YORK STATE PHYSICAL FITNESS  AND  ACTIVITY  EDUCATION
   12  CAMPAIGN  IS  HEREBY ESTABLISHED UNDER THE ADMINISTRATION OF THE COMMIS-
   13  SIONER FOR THE  PURPOSE  OF  PROMOTING  PHYSICAL  FITNESS  AND  ACTIVITY
   14  THROUGH  THE  DEVELOPMENT  AND  IMPLEMENTATION OF A PUBLIC EDUCATION AND
   15  OUTREACH CAMPAIGN.
   16    2. THE CAMPAIGN WILL FOCUS  ON  INCREASING  PUBLIC  AWARENESS  OF  THE
   17  IMPORTANCE OF PHYSICAL FITNESS AND ACTIVITY AND ITS CORRESPONDING HEALTH
   18  BENEFITS. THE CAMPAIGN WILL INCREASE PUBLIC AWARENESS THROUGH THE USE OF
   19  SOCIAL  AND MASS MEDIA, INCLUDING INTERNET, RADIO, AND PRINT ADVERTISING
   20  TO PROMOTE THIS MESSAGE. THE CAMPAIGN WILL  ALSO  IDENTIFY  AND  RECRUIT
   21  INDIVIDUALS  TO  SERVE  AS  VISIBLE,  PUBLIC AMBASSADORS TO PROMOTE THIS
   22  MESSAGE. SUCH AMBASSADORS MAY INCLUDE PROFESSIONAL AND AMATEUR ATHLETES,
   23  FITNESS EXPERTS, AND CELEBRITY ADVOCATES FROM  MEDIA,  MUSIC  AND  OTHER
   24  ENTERTAINMENT MEDIUMS.
        EXPLANATION--Matter in ITALICS (underscored) is new; matter in brackets
                             [ ] is old law to be omitted.
                                                                  LBD08170-01-5
       S. 2336                             2
    1    3.  THE  CAMPAIGN  WILL BE STATE-WIDE, AND FOCUS ON PROMOTING PHYSICAL
    2  FITNESS AND ACTIVITY FOR THE FOLLOWING POPULATIONS:  SENIORS; YOUTH; AND
    3  OTHER HIGH-RISK POPULATIONS.
    4    S 3. This act shall take effect immediately.