Bill Text: HI HB2445 | 2010 | Regular Session | Amended
Bill Title: Hawaii Tourism Authority; Marketing; Autonomy
Spectrum: Moderate Partisan Bill (Democrat 7-1)
Status: (Engrossed - Dead) 2010-03-17 - (S) Report adopted; Passed Second Reading, as amended (SD 1) and referred to JGO. [HB2445 Detail]
Download: Hawaii-2010-HB2445-Amended.html
HOUSE OF REPRESENTATIVES |
H.B. NO. |
2445 |
TWENTY-FIFTH LEGISLATURE, 2010 |
H.D. 2 |
|
STATE OF HAWAII |
|
|
|
|
|
|
||
|
A BILL FOR AN ACT
RELATING TO THE HAWAII TOURISM AUTHORITY.
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF HAWAII:
SECTION 1. Section 201B-3, Hawaii Revised Statutes, is amended by amending subsection (b) to read as follows:
"(b) The authority shall be responsible for:
(1) Promoting, marketing, and developing the tourism
industry in the [State;] state;
(2) Arranging for the conduct of research through
contractual services with the University of Hawaii or any agency or other
qualified persons concerning social, economic, and environmental aspects of
tourism development in the [State;] state; provided that where public
disclosure of information gathered by the authority could place businesses at a
competitive disadvantage and impair or frustrate the authority's ability to
obtain information for a legitimate government function, the authority may
withhold from public disclosure certain sensitive information, including:
(A) Completed survey and questionnaire forms;
(B) Coding sheets; and
(C) Database records of the information;
(3) Providing technical or other assistance to agencies and private industry upon request;
(4) Creating a vision and developing a long-range strategic plan for tourism in Hawaii; and
(5) Reviewing annually the expenditure of public
funds by any visitor industry organization with which the authority contracts
to perform tourism promotion, marketing, and development and making
recommendations necessary to ensure the effective use of the funds for the
development of tourism. The authority shall also prepare annually a report of
expenditures, including descriptions and evaluations of programs funded[,]
and data on expenditures of contracts granted within and without the state,
together with any recommendations the authority may make and shall submit the
report to the governor and the legislature as part of the annual report
required under section 201B-16."
SECTION 2. Section 201B-4, Hawaii Revised Statutes, is amended by amending subsection (a) to read as follows:
"(a) The meetings of the board
shall be open to the public as provided in section 92-3, except that when it is
necessary for the board to receive [information]:
(1) Information that is proprietary to
a particular enterprise or the disclosure of which might be harmful to the
business interests of the enterprise[,]; or
(2) Information that is necessary to protect Hawaii's competitive advantage as a visitor destination;
the board may enter into an executive meeting that
is closed to the public[.] in accordance with the procedures provided
for holding an executive meeting under part I of chapter 92."
SECTION 3. Section 201B-6, Hawaii Revised Statutes, is amended to read as follows:
"§201B-6 Tourism marketing plan; measures of effectiveness. (a) The authority shall be responsible for developing a tourism marketing plan that shall be updated every year and includes the following:
(1) Statewide promotional efforts and programs;
(2) Targeted markets;
(3) Efforts to enter into brand marketing projects that make effective use of cooperative advertising programs;
(4) [Measures of effectiveness for] Program
performance goals and targets that can be monitored as market gauges and used
as attributes to evaluate the authority's promotional programs; and
(5) Coordination of marketing plans of all destination marketing organizations receiving state funding prior to finalization of the authority's marketing plan.
(b) In accordance with subsection (a), the
authority shall develop measures of effectiveness to assess the overall
benefits and effectiveness of the marketing plan and include documentation of
the [directly attributable benefits of the plan to the following:
(1) Hawaii's tourism industry;
(2) Employment in Hawaii;
(3) State taxes; and
(4) The State's lesser known and underused
destinations.]
progress of the marketing plan towards achieving the authority's strategic plan goals."
SECTION 4. Section 201B-7, Hawaii Revised Statutes, is amended by amending subsection (a) to read as follows:
"(a) The authority may enter into contracts and agreements that include the following:
(1) Tourism promotion, marketing, and development;
(2) Market development-related research;
(3) Product development and diversification issues focused on visitors;
(4) Promotion, development, and coordination of sports-related activities and events;
(5) Promotion of Hawaii, through a coordinated statewide effort, as a place to do business, including high technology business, and as a business destination;
(6) Reduction of barriers to travel;
(7) Marketing, management, use, operation, or maintenance of the convention center facility, including the purchase or sale of goods or services, logo items, concessions, sponsorships, and license agreements, or any use of the convention center facility as a commercial enterprise; provided that effective January 1, 2003, and thereafter, the contract for management of the convention center facility shall include marketing for all uses of the facility;
(8) Tourism research and statistics to:
(A) Measure and analyze tourism trends;
(B) Provide information and research to assist in the development and implementation of state tourism policy;
(C) Provide tourism information on:
(i) Visitor arrivals, visitor characteristics, and expenditures;
(ii) The number of transient accommodation units available, occupancy rates, and room rates;
(iii) Airline-related data including seat capacity and number of flights;
(iv) The economic, social, and physical impacts of tourism on the State; and
(v) The [impact of ongoing] effects
of the marketing programs of the authority on [Hawaii's tourism
industry, employment in Hawaii, state taxes, and the State's lesser known and
underused destinations;] the measures of effectiveness in section
201B-6(b); and
(9) Any and all other activities necessary to carry out the intent of this chapter;
provided that [for any contract or agreement
valued at $25,000 and over,] the authority shall [provide notice] submit
a quarterly report of the contracts and agreements entered into by the
authority to the governor, the speaker of the house of
representatives, and the president of the senate [on the same day
that such notification is given to the governor]."
SECTION 5. Act 58, Session Laws of Hawaii 2004, as amended by section 50 of Act 22, Session Laws of Hawaii 2005, as amended by section 1 of Act 306, Session Laws of Hawaii 2006, as amended by section 12 of Act 5, Special Session Laws of Hawaii 2009, is amended by amending section 14 to read as follows:
"SECTION 14. This Act shall take effect upon its approval; provided that:
(1) The amendments made to sections 40-1, 40-4, and 40-6, Hawaii Revised Statutes, by part I of this Act shall not be repealed when those sections are reenacted on June 30, 2006, by section 1 of Act 137, Session Laws of Hawaii 2005; and
[(2) Sections 3, 4, 5, 6, and 7 of Part I
shall be repealed on June 30, 2010, and:
(A) Sections 201B-2 and 201B-11,
Hawaii Revised Statutes, shall be reenacted in the form in which they read on
May 5, 2004; except that the amendments made by Act , Session
Laws of Hawaii 2009, to section 201B-2, Hawaii Revised Statutes, and subsection
(c) of section 201B-11, Hawaii Revised Statutes, shall not be repealed; and
(B) Sections 40-1, 40-4, and 40-6,
Hawaii Revised Statutes, shall be reenacted in the form in which they read on
June 30, 1986; and
(3)] (2) Section 9 shall take effect on
July 1, 2004."
SECTION 6. Statutory material to be repealed is bracketed and stricken. New statutory material is underscored.
SECTION 7. This Act shall take effect on January 1, 2112; provided that section 5 shall take effect on June 29, 2010.
Report Title:
Hawaii Tourism Authority; Marketing; Autonomy
Description:
Authorizes the Hawaii Tourism Authority to maintain the confidentiality of competitively sensitive information. Preserves certain autonomy provisions of Act 58, SLH 2004. Requires quarterly reports. Effective January 1, 2112. (HB2445 HD2)
The summary description of legislation appearing on this page is for informational purposes only and is not legislation or evidence of legislative intent.