Bill Text: CA AB1950 | 2017-2018 | Regular Session | Introduced
NOTE: There are more recent revisions of this legislation. Read Latest Draft
Bill Title: Consumers: Internet privacy.
Spectrum: Partisan Bill (Democrat 1-0)
Status: (Failed) 2018-06-12 - From committee: Without further action pursuant to Joint Rule 62(a). [AB1950 Detail]
Download: California-2017-AB1950-Introduced.html
Bill Title: Consumers: Internet privacy.
Spectrum: Partisan Bill (Democrat 1-0)
Status: (Failed) 2018-06-12 - From committee: Without further action pursuant to Joint Rule 62(a). [AB1950 Detail]
Download: California-2017-AB1950-Introduced.html
CALIFORNIA LEGISLATURE—
2017–2018 REGULAR SESSION
Assembly Bill | No. 1950 |
Introduced by Assembly Member Levine |
January 29, 2018 |
An act to add Article 10 (commencing with Section 17610) to Chapter 1 of Part 3 of Division 7 of the Business and Professions Code, relating to advertising.
LEGISLATIVE COUNSEL'S DIGEST
AB 1950, as introduced, Levine.
Advertising: Internet Web sites: social media.
Existing law prohibits a person, firm, corporation or association, or any employee thereof, from making or disseminating in any advertising device, or in any manner or means whatever, including over the Internet, any statement concerning real or personal property or services, which is untrue or misleading, as specified.
This bill would prohibit an operator of a social media Internet Web site from engaging in the sale of advertising with a computer software account or user that performs an automated task, and that is not verified by the operator as being controlled by a natural person.
Digest Key
Vote: MAJORITY Appropriation: NO Fiscal Committee: NO Local Program: NOBill Text
The people of the State of California do enact as follows:
SECTION 1.
(a) The Legislature hereby finds and declares that hackers and others now have the ability to sell advertisements on Web sites using computer programs called “bots” that can mimic human behavior to make it appear as though real people are visiting the Web sites and clicking on advertisements.(b) It is the intent of the Legislature to establish new standards to detect and prevent fraudulent or deceptive advertisements, which are placed by bots instead of through direct contact and negotiation with natural persons.
SEC. 2.
Article 10 (commencing with Section 17610) is added to Chapter 1 of Part 3 of Division 7 of the Business and Professions Code, to read:Article 10. Internet Advertising
17610.
(a) An operator of a social media Internet Web site shall not engage in the sale of advertising with a computer software account or user that performs an automated task, and that is not verified by the operator as being controlled by a natural person.(b) As used in this section, “social media” means an electronic service or account, or electronic content, including, but not limited to, videos, still photographs, blogs, video blogs, podcasts, instant and text messages, email, online services or accounts, or Internet Web site profiles or locations.