Bill Text: CA AB1511 | 2023-2024 | Regular Session | Amended
Bill Title: State government: Ethnic and Community Media Program.
Spectrum: Partisan Bill (Democrat 2-0)
Status: (Engrossed) 2024-08-15 - From committee: Do pass. (Ayes 5. Noes 0.) (August 15). [AB1511 Detail]
Download: California-2023-AB1511-Amended.html
Amended
IN
Senate
May 20, 2024 |
Amended
IN
Senate
July 03, 2023 |
Amended
IN
Assembly
March 23, 2023 |
Introduced by Assembly Member Santiago (Coauthor: Assembly Member Garcia) |
February 17, 2023 |
LEGISLATIVE COUNSEL'S DIGEST
(1)Existing law creates in state government an agency known as the California State Library (library) under the control of an executive who is a technically trained librarian, appointed by the Governor, known as the State Librarian. Existing law, the Grant Information Act of 2018, requires the California
State Library to create a funding opportunities internet website that provides a centralized location for grant seekers to find state grant opportunities. Existing law requires each state agency to register every grant the state agency administers with the California State Library before commencing a solicitation or award process for distribution of the grant.
This bill would require any state agency or department that expends funds on paid advertising, communications, or outreach to direct at least 5% of its total expenditures for those efforts to the Ethnic and Community Media Outreach Grant Program administered by the library. The bill would require the library to use these funds to award grants to ethnic media outlets and community media outlets to provide independent news coverage in topic areas relating to the agency or department from which the funds were provided. The bill would require the library to report annually on its internet website and to the
Legislature the total amount of expenditures made to provide grants and the populations to which the expenditures were directed, as specified.
(2)Existing
(3)Existing law, until July 1, 2023, requires the Department of General Services to publish a report by July 1 each year that identifies, among other things, each state agency that paid for the placement of marketing or
outreach advertising material pursuant to a contract and the amounts paid by each state agency to each media platform pursuant to a contract to place the marketing or outreach material.
This bill would recast the provisions described above and delete the January 1, 2024, repeal date, thereby making these provisions operative indefinitely. The bill would require the department to report the amounts paid by each state agency to each media platform pursuant to a contract or agreement, including a subcontract or other agreement with a third party or intermediary, to place marketing or outreach advertising material, and to further disaggregate the information to report information on contracts and subcontracts for the placement of material targeting specific ethnic or community groups served by ethnic or community media outlets. The bill would require the report to state the populations to which the expenditures were directed, as specified. The bill would authorize the
Director of General Services, in consultation with the Director of the Ethnic and Community Media Program, to adopt regulations to ensure compliance with these provisions. The bill would make other nonsubstantive changes.
(4)This
Digest Key
Vote: MAJORITY Appropriation: NO Fiscal Committee: YES Local Program: NOBill Text
The people of the State of California do enact as follows:
SECTION 1.
The Legislature finds and declares all of the following:(a)A state agency or department that expends funds on paid advertising, communications, or outreach shall direct at least 5 percent of its total advertising, communication, and outreach expenditures to the Ethnic and Community Media Outreach Grant Program administered by the California State Library.
(b)The library shall use funds provided pursuant to subdivision (a) to award grants to ethnic media outlets and community media outlets, as defined in paragraphs (3) and (4) of subdivision (b) of Section 65054 of the Government Code, to provide independent news coverage in topic areas related to the agency or department from which the funds were provided. Other than specifying the area of coverage, neither the library nor anyone in state
government shall influence the content of the news coverage by the media outlets that receive the grant.
(c)All grants shall be awarded directly to ethnic and community media outlets, as defined. A marketing firm that is acting as an intermediary shall be prohibited from being awarded any funds pursuant to subdivision (b).
(d)(1)The California State Library shall report annually on its website and to the Legislature the total amount of expenditures made to provide grants pursuant to subdivision (b).
(2)The report shall state with particularity the populations to which the expenditures were directed by reporting on, among other related information, the names and types of ethnic and cultural media outlets, and the regions, geographies, racial groups, ethnic groups, and other cultural groups served by the ethnic and community media outlets that received the grants.
(3)A report to be submitted pursuant to this subdivision shall be submitted in compliance with Section 9795 of the Government Code.
SEC. 3.SEC. 2.
Article 5.7 (commencing with Section 65054) is added to Chapter 1.5 of Division 1 of Title 7 of the Government Code, to read:Article 5.7. Ethnic and Community Media Program
65054.
(a) The Ethnic and Community Media Program is hereby established in the Office of Community Partnerships and Strategic Communications, an office within the Office of Planning and Research in the office of the Governor, for the purpose of helping state departments integrate ethnic and community media into their(1)“Director” means the director of the Ethnic and Community Medial Program appointed by the Governor pursuant to subdivision (a).
(2)
(3)
(4)
(a)To assist state agencies and departments in placing the state’s advertising and outreach messages in ethnic media outlets and community media outlets, the program shall do all of
65054.1.
The office shall assist state agencies and departments in marketing, advertising, and outreach to priority populations identified in subparagraph (B) of paragraph (1) of subdivision (b) of Section 65054. Assistance may include, but is not limited to, the following:(A)
(B)
(C)The number of press releases that have been translated.
(D)A list of all languages into which press releases have been translated.
(E)The number of press releases that have been translated into each language.
(a)A state agency or department that expends funds on paid advertising, communications, or outreach shall direct at least 45 percent of its total advertising, communications, and outreach expenditures to ethnic media outlets and community media outlets serving the populations identified in subparagraph (B) of paragraph (2) of subdivision (b) of Section 65054.
65054.2.
(a) A state agency or department that expends funds on marketing, advertising, or outreach shall direct expenditures to ethnic media outlets and community media outlets serving the populations identified in subparagraph (B) of paragraph (1) of subdivision (b) of Section 65054 as follows:(a)The department shall publish, by July 1 of each year and on the department’s internet website, a report that identifies all of the following:
(1)Each state agency that paid for placement of marketing or outreach advertising material pursuant to a contract.
(2)The amounts paid by each state agency to each media platform pursuant to a
contract or agreement, including pursuant to a subcontract or other agreement with a third party intermediary, to place marketing or outreach advertising material.
(3)The recipients of the amounts paid by each state agency to media platforms, including to any subcontractors or third party intermediaries, with which the agency
contracted, subcontracted, or entered into an agreement to place marketing or outreach advertising materials.
(4)The information required in paragraphs (1) to (3), inclusive, shall be further disaggregated to report information on contracts, including on subcontracts, for the placement of marketing or outreach advertising material targeting specific ethnic or community groups served by ethnic or community media, as defined in Section 65054 of the Government Code.
(5)The report shall state with particularity the populations to which the expenditures were directed by reporting on, among other related information, the names and types of ethnic and cultural media outlets, and the regions, geographies, racial groups, ethnic groups, and other cultural groups served by the ethnic and community media outlets that received the funds.
(b)The Director of General Services, in consultation with the Director of the Ethnic and Community Media Program, established pursuant to Section 65054 of the Government Code, shall adopt regulations to ensure compliance with this section by state agencies and departments, and to ensure compliance by any marketing or communications firms with which those state agencies or departments contract to place advertising
in the media.