Bill Text: TX SB1189 | 2019-2020 | 86th Legislature | Engrossed
NOTE: There are more recent revisions of this legislation. Read Latest Draft
Bill Title: Relating to certain deceptive advertising of legal services.
Spectrum: Moderate Partisan Bill (Republican 9-2)
Status: (Passed) 2019-06-07 - Effective on 9/1/19 [SB1189 Detail]
Download: Texas-2019-SB1189-Engrossed.html
Bill Title: Relating to certain deceptive advertising of legal services.
Spectrum: Moderate Partisan Bill (Republican 9-2)
Status: (Passed) 2019-06-07 - Effective on 9/1/19 [SB1189 Detail]
Download: Texas-2019-SB1189-Engrossed.html
By: Buckingham, et al. | S.B. No. 1189 |
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relating to certain deceptive advertising of legal services. | ||
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: | ||
SECTION 1. Chapter 81, Government Code, is amended by | ||
adding Subchapter J to read as follows: | ||
SUBCHAPTER J. DECEPTIVE ADVERTISING PRACTICES | ||
Sec. 81.151. APPLICABILITY. (a) This subchapter applies | ||
only to a television advertisement that promotes a person's | ||
provision of legal services or solicits clients to receive legal | ||
services. | ||
(b) This subchapter does not apply to an advertisement by a | ||
federal, state, or local government entity. | ||
Sec. 81.152. PROHIBITED ADVERTISING. An advertisement for | ||
legal services may not: | ||
(1) present the advertisement as a "medical alert," | ||
"health alert," "consumer alert," "drug alert," "public service | ||
announcement," or substantially similar phrase that suggests to a | ||
reasonable viewer the advertisement is offering professional, | ||
medical, or government agency advice about medications or medical | ||
devices rather than legal services; | ||
(2) display the logo of a federal or state government | ||
agency in a manner that suggests to a reasonable viewer the | ||
advertisement is presented by a federal or state government agency | ||
or by an entity approved by or affiliated with a federal or state | ||
government agency; or | ||
(3) use the term "recall" when referring to a product | ||
that has not been recalled by a government agency or through an | ||
agreement between a manufacturer and government agency. | ||
Sec. 81.153. REQUIRED WARNINGS AND DISCLOSURES. (a) An | ||
advertisement for legal services must state, both verbally and | ||
visually: | ||
(1) at the beginning of the advertisement, "This is a | ||
paid advertisement for legal services."; | ||
(2) the identity of the sponsor of the advertisement; | ||
and | ||
(3) either: | ||
(A) the identity of the attorney or law firm | ||
primarily responsible for providing solicited legal services to a | ||
person who engages the attorney or law firm in response to the | ||
advertisement; or | ||
(B) the manner in which a responding person's | ||
case is referred to an attorney or law firm if the sponsor of the | ||
advertisement is not legally authorized to provide legal services | ||
to clients. | ||
(b) An advertisement for legal services soliciting clients | ||
who may allege an injury from a prescription drug approved by the | ||
United States Food and Drug Administration must include a verbal | ||
and visual statement: "Do not stop taking a prescribed medication | ||
without first consulting a physician." | ||
Sec. 81.154. FORM OF REQUIRED WARNINGS AND DISCLOSURES; | ||
COURT FINDINGS. (a) A visual statement required by this | ||
subchapter to appear in an advertisement must be presented clearly, | ||
conspicuously, and for a sufficient length of time for a viewer to | ||
see and read the statement. | ||
(b) A court may not find that a visual statement in an | ||
advertisement is noncompliant with Subsection (a) if the statement | ||
is presented in the same size and style of font and for the same | ||
duration as a visual reference to the telephone number or Internet | ||
website of the entity a responding person contacts for the legal | ||
services offered or discussed in the advertisement. | ||
(c) A verbal statement required by this subchapter to appear | ||
in an advertisement must be audible, intelligible, and presented | ||
with equal prominence as the other parts of the advertisement. | ||
(d) A court may not find that a verbal statement in an | ||
advertisement is noncompliant with Subsection (c) if the statement | ||
is made at approximately the same volume and uses approximately the | ||
same number of words per minute as the voice-over of longest | ||
duration in the advertisement other than information required by | ||
this subchapter. | ||
Sec. 81.155. ENFORCEMENT; PRIVATE CAUSE OF ACTION NOT | ||
CREATED. (a) A violation of this subchapter is a deceptive act or | ||
practice actionable under Subchapter E, Chapter 17, Business & | ||
Commerce Code, and may be enforced by the attorney general or a | ||
district or county attorney as provided by that subchapter. All | ||
remedies available under that subchapter are available for a | ||
violation of this subchapter. | ||
(b) This subchapter does not create a private cause of | ||
action. | ||
Sec. 81.156. CONSTRUCTION OF SUBCHAPTER. This subchapter | ||
may not be construed to limit or otherwise affect the authority of | ||
the Supreme Court of Texas to regulate the practice of law, enforce | ||
the Texas Disciplinary Rules of Professional Conduct, or discipline | ||
persons admitted to the state bar. | ||
SECTION 2. The change in law made by this Act applies only | ||
to an advertisement that is presented on or after the effective date | ||
of this Act. An advertisement presented before the effective date | ||
of this Act is governed by the law in effect immediately before the | ||
effective date of this Act, and that law is continued in effect for | ||
that purpose. | ||
SECTION 3. This Act takes effect September 1, 2019. |