Bill Text: NY S05912 | 2021-2022 | General Assembly | Introduced
Bill Title: Creates the "I love NY outdoors" program; such program shall require the commissioner of economic development to develop a marketing strategy that would promote New York as a premiere destination for hunting and fishing; appropriates $2,500,000 therefor.
Spectrum: Partisan Bill (Republican 1-0)
Status: (Introduced - Dead) 2022-01-05 - REFERRED TO FINANCE [S05912 Detail]
Download: New_York-2021-S05912-Introduced.html
STATE OF NEW YORK ________________________________________________________________________ 5912 2021-2022 Regular Sessions IN SENATE March 22, 2021 ___________ Introduced by Sen. MARTUCCI -- read twice and ordered printed, and when printed to be committed to the Committee on Finance AN ACT to amend the economic development law, in relation to creating the "I love NY outdoors" program; and making an appropriation therefor The People of the State of New York, represented in Senate and Assem- bly, do enact as follows: 1 Section 1. The economic development law is amended by adding a new 2 article 9-B to read as follows: 3 ARTICLE 9-B 4 I LOVE NY OUTDOORS PROGRAM 5 Section 216. I love NY outdoors program. 6 § 216. I love NY outdoors program. 1. The commissioner shall develop 7 and implement an "I love NY outdoors" program. The commissioner, in 8 conjunction with the commissioner of the department of environmental 9 conservation, shall develop a marketing strategy pursuant to this 10 program that shall promote New York as a premiere destination for hunt- 11 ing and fishing. 12 2. The commissioner, in accordance with this program, shall cause to 13 be developed outdoor vacation itineraries and packages. Nothing shall 14 preclude the commissioner from contracting with an independent vacation 15 or travel package company to help develop such outdoor vacation itiner- 16 aries and packages. 17 3. The commissioner shall create and distribute a brochure of all the 18 species of fish and game sought in New York and an advertising campaign 19 promoting the program established by this section. Such brochure shall 20 be distributed and such advertising shall be focused on nearby states to 21 increase tourism and to promote New York as a premiere destination for 22 hunting and fishing. 23 § 2. The sum of two million five hundred thousand dollars 24 ($2,500,000), or so much thereof as may be necessary, is hereby appro- 25 priated to the department of economic development from any moneys in the EXPLANATION--Matter in italics (underscored) is new; matter in brackets [] is old law to be omitted. LBD07871-01-1S. 5912 2 1 state treasury in the general fund not otherwise appropriated for 2 services and expenses; including the expenses of the department of 3 economic development, for the purposes of carrying out the provisions of 4 this act. Such sum shall be payable on the audit and warrant of the 5 state comptroller on vouchers certified or approved by the commissioner 6 of economic development, or his duly designated representative in the 7 manner provided by law. 8 § 3. This act shall take effect immediately.