Bill Text: NY S05912 | 2021-2022 | General Assembly | Introduced

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Bill Title: Creates the "I love NY outdoors" program; such program shall require the commissioner of economic development to develop a marketing strategy that would promote New York as a premiere destination for hunting and fishing; appropriates $2,500,000 therefor.

Spectrum: Partisan Bill (Republican 1-0)

Status: (Introduced - Dead) 2022-01-05 - REFERRED TO FINANCE [S05912 Detail]

Download: New_York-2021-S05912-Introduced.html

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                STATE OF NEW YORK
        ________________________________________________________________________

                                          5912

                               2021-2022 Regular Sessions

                    IN SENATE

                                     March 22, 2021
                                       ___________

        Introduced  by Sen. MARTUCCI -- read twice and ordered printed, and when
          printed to be committed to the Committee on Finance

        AN ACT to amend the economic development law, in  relation  to  creating
          the "I love NY outdoors" program; and making an appropriation therefor

          The  People of the State of New York, represented in Senate and Assem-
        bly, do enact as follows:

     1    Section 1. The economic development law is amended  by  adding  a  new
     2  article 9-B to read as follows:
     3                                 ARTICLE 9-B
     4                         I LOVE NY OUTDOORS PROGRAM
     5  Section 216. I love NY outdoors program.
     6    §  216.  I love NY outdoors program. 1. The commissioner shall develop
     7  and implement an "I love NY  outdoors"  program.  The  commissioner,  in
     8  conjunction  with  the  commissioner  of the department of environmental
     9  conservation, shall  develop  a  marketing  strategy  pursuant  to  this
    10  program  that shall promote New York as a premiere destination for hunt-
    11  ing and fishing.
    12    2. The commissioner, in accordance with this program, shall  cause  to
    13  be  developed  outdoor  vacation itineraries and packages. Nothing shall
    14  preclude the commissioner from contracting with an independent  vacation
    15  or  travel package company to help develop such outdoor vacation itiner-
    16  aries and packages.
    17    3. The commissioner shall create and distribute a brochure of all  the
    18  species  of fish and game sought in New York and an advertising campaign
    19  promoting the program established by this section. Such  brochure  shall
    20  be distributed and such advertising shall be focused on nearby states to
    21  increase  tourism  and to promote New York as a premiere destination for
    22  hunting and fishing.
    23    §  2.  The  sum  of  two  million  five   hundred   thousand   dollars
    24  ($2,500,000),  or  so much thereof as may be necessary, is hereby appro-
    25  priated to the department of economic development from any moneys in the

         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD07871-01-1
        S. 5912                             2

     1  state treasury in  the  general  fund  not  otherwise  appropriated  for
     2  services  and  expenses;  including  the  expenses  of the department of
     3  economic development, for the purposes of carrying out the provisions of
     4  this  act.  Such  sum  shall  be payable on the audit and warrant of the
     5  state comptroller on vouchers certified or approved by the  commissioner
     6  of  economic  development,  or his duly designated representative in the
     7  manner provided by law.
     8    § 3. This act shall take effect immediately.