Bill Text: NY S04733 | 2023-2024 | General Assembly | Amended


Bill Title: Requires social media influencers to disclose when they share on social media that they are being paid by a campaign; authorizes the state board of elections to promulgate certain regulations.

Spectrum: Partisan Bill (Democrat 1-0)

Status: (Engrossed) 2024-06-05 - referred to election law [S04733 Detail]

Download: New_York-2023-S04733-Amended.html



                STATE OF NEW YORK
        ________________________________________________________________________

                                         4733--A

                               2023-2024 Regular Sessions

                    IN SENATE

                                    February 14, 2023
                                       ___________

        Introduced  by  Sen. KRUEGER -- read twice and ordered printed, and when
          printed to be committed to the Committee on Elections  --  recommitted
          to the Committee on Elections in accordance with Senate Rule 6, sec. 8
          --  committee  discharged,  bill amended, ordered reprinted as amended
          and recommitted to said committee

        AN ACT to amend the election law, in relation to requiring social  media
          influencers  to disclose when they share on social media that they are
          being paid by a campaign; and authorizes the state board of  elections
          to promulgate certain regulations

          The  People of the State of New York, represented in Senate and Assem-
        bly, do enact as follows:

     1    Section 1.  Section 14-106 of the election law, as amended by  chapter
     2  454 of the laws of 2019, is amended to read as follows:
     3    §  14-106.  Political  communication. 1. The statements required to be
     4  filed under the provisions of this article next  succeeding  a  primary,
     5  general or special election shall be accompanied by a copy of all broad-
     6  cast,  cable  or  satellite  schedules  and  scripts,  paid  internet or
     7  digital, including social media posts made by individuals being paid  by
     8  the campaign, print and other types of advertisements, pamphlets, circu-
     9  lars,  flyers, brochures, letterheads and other printed matter purchased
    10  or produced, and reproductions of statements or information published to
    11  five hundred or more members of a general public audience by computer or
    12  other electronic device including but not limited to electronic mail  or
    13  text message, purchased in connection with such election by or under the
    14  authority  of  the  person  filing the statement or the committee or the
    15  person on whose behalf it is filed, as the case  may  be.  Such  copies,
    16  schedules and scripts shall be preserved by the officer with whom or the
    17  board  with  which  it  is required to be filed for a period of one year
    18  from the date of filing thereof.
    19    2. All political committees that make an expenditure for  a  political
    20  communication  shall  be  required to disclose the identity of the poli-

         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD09268-04-4

        S. 4733--A                          2

     1  tical committee which made the expenditure for such  political  communi-
     2  cation.  The  disclosure on printed or digital political communications,
     3  including but not limited to brochures, flyers,  posters,  mailings,  or
     4  internet  advertising,  including social media posts made by individuals
     5  being paid by the campaign, shall be printed or typed in an  appropriate
     6  legible  form to read as follows: "Paid for by:" followed by the name of
     7  the political committee making the expenditure. The disclosure  on  non-
     8  printed or digital political communications shall clearly and prominent-
     9  ly  display  and/or  speak  the  following  statement:    "Paid for by:"
    10  followed by the name of the political committee making the  expenditure.
    11  In  the  case  of  a political communication that is not visual, such as
    12  radio or automated telephone calls, clearly speaking the statement  will
    13  satisfy the requirements of this section.
    14    3.  Political  communications  that  are  considered promotional items
    15  which support a particular candidate, election, ballot measure or  issue
    16  and  limit  the  content  of communication to the name, office and brief
    17  message of support, shall be exempt from the provisions  of  subdivision
    18  two  of this section. Promotional items shall be items that are of nomi-
    19  nal value and are distributed to the general  public  in  an  effort  to
    20  promote  a  particular  candidate,  election,  ballot  measure  or issue
    21  including but not limited to pens, bumper stickers, yard signs, buttons,
    22  shirts, bags or balloons.
    23    4. Political communication that  is  considered  digital  media  which
    24  advertises for a particular candidate, election, ballot measure or issue
    25  which  limits the content of communication to the name, office and brief
    26  message shall not be subject to the provisions  of  subdivision  two  of
    27  this  section  if  such digital media is unable to contain the "paid for
    28  by" statement due to its small size  and  contains  a  link  to  another
    29  webpage  where  the  "paid  for  by" statement is prominently displayed.
    30  Social media posts made on behalf of a particular  candidate,  election,
    31  ballot  measure or other issue shall not be exempted from the provisions
    32  of this section.
    33    5. The state board of elections is authorized to promulgate additional
    34  regulations pertaining to the method of filing statements required to be
    35  provided pursuant to this section. Such regulations shall be promulgated
    36  within ninety days of the effective date of this subdivision.
    37    § 2.  This act shall take effect on the ninetieth day after  it  shall
    38  have become a law.
feedback