Bill Text: MO HB833 | 2011 | Regular Session | Introduced

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Bill Title: Specifies that a statement offering a coupon, sales price, rebate, or discount for an alcoholic beverage will be legal in advertising as long as the final retail price is not below the wholesale cost

Spectrum: Bipartisan Bill

Status: (Introduced - Dead) 2011-04-12 - Referred: Small Business (H) [HB833 Detail]

Download: Missouri-2011-HB833-Introduced.html

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FIRST REGULAR SESSION

HOUSE BILL NO. 833

96TH GENERAL ASSEMBLY

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INTRODUCED BY REPRESENTATIVES FUNDERBURK (Sponsor), GOSEN AND HIGDON (Co-sponsors).

1981L.01I                                                                                                                                                  D. ADAM CRUMBLISS, Chief Clerk

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AN ACT

To amend chapter 311, RSMo, by adding thereto one new section relating to the advertising of alcoholic beverages.

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Be it enacted by the General Assembly of the state of Missouri, as follows:

            Section A. Chapter 311, RSMo, is amended by adding thereto one new section, to be known as section 311.069, to read as follows:

            311.069. Notwithstanding any other provisions, either statutory or regulatory, statements offering any coupon, premium, prize, rebate, sales price, or discount for an alcoholic beverage shall be legal in all forms of advertising provided that no final retail price shall be below wholesale cost. For purposes of this section, "wholesale cost" is defined as the total wholesale price paid by the retailer of the alcoholic beverage contained in either of the following:

            (1) A prepackaged unit consisting of containers of an alcoholic beverage;

            (2) Any portion of a packaged unit;

            (3) Any single container of an alcoholic beverage;

            (4) Any bulk containers of an alcoholic beverage; or

            (5) Any portion thereof.

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