Bill Text: CT HB05443 | 2018 | General Assembly | Comm Sub
Bill Title: An Act Concerning A State Marketing Strategy By The Department Of Economic And Community Development.
Spectrum: Committee Bill
Status: (Introduced - Dead) 2018-04-18 - Referred by House to Committee on Appropriations [HB05443 Detail]
Download: Connecticut-2018-HB05443-Comm_Sub.html
General Assembly |
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February Session, 2018 |
*_____HB05443CE____032718____* |
AN ACT CONCERNING A STATE MARKETING STRATEGY BY THE DEPARTMENT OF ECONOMIC AND COMMUNITY DEVELOPMENT.
Be it enacted by the Senate and House of Representatives in General Assembly convened:
Section 1. (Effective from passage) (a) Not later than October 1, 2019, and within available appropriations, the Commissioner of Economic and Community Development shall develop and implement a state marketing strategy that includes the following components: (1) Outreach to start-up businesses, entrepreneurs and other business owners encouraging them to include positive portrayals of the state as a good place to do business in video testimonials and social media posts; (2) a social media photo competition highlighting the strengths and beauty of the state; (3) a regular, but not less than weekly, newsletter or social media campaign that highlights positive business news in the state and resources for businesses, and that is directed at business leaders, chambers of commerce, industry and trade associations, economic development organizations, legislators, entrepreneurs, business incubators and other business networks; (4) highlighting of the institutions of higher education in the state; (5) a "Connecticut Comeback" campaign targeting former residents between the ages of thirty and forty-five and encouraging such former residents to move back to Connecticut through the use of personal testimonials, nostalgia and updates on new initiatives and opportunities in the state; and (6) a media engagement campaign that includes, but need not be limited to, engagement with newspaper editorial boards and other print, television and social media networks to showcase positive stories of businesses that are growing within and moving into the state. The commissioner shall consult the business community and the Connecticut Economic Resource Center in the process of developing such marketing strategy.
(b) The commissioner shall examine the feasibility of including the following components in the marketing strategy described in subsection (a) of this section: (1) Enhancement of the Department of Economic and Community Development's Internet web site to consolidate all positive business information on one page, including video testimonials attesting to the state's strengths, and, if possible, incorporating elements from the state's Amazon.com headquarters proposal; (2) improvement and promotion of print marketing materials at airport lounges; (3) an increase in the number of state officials that attend trade shows in order to compete with the large presence of business recruiters from other states; and (4) an update to the state's "Still Revolutionary" logo or the design of a new logo. Any such component the commissioner concludes to be feasible shall be included in the marketing strategy described in subsection (a) of this section.
(c) Prior to implementing the marketing strategy described in subsection (a) of this section, the commissioner shall: (1) Review the state's current marketing efforts and analyze the return on investment from such marketing efforts, including, but not limited to, how much of the state's new business and jobs and economic growth is attributable to each other state and country in which the state currently advertises; and (2) depending on the findings of such review, consider implementing such marketing strategy in a more narrow, focused approach centered on a smaller number of states and countries.
This act shall take effect as follows and shall amend the following sections: | ||
Section 1 |
from passage |
New section |
CE |
Joint Favorable Subst. |