Bill Text: TX HB4261 | 2017-2018 | 85th Legislature | Introduced
Bill Title: Relating to the transparent disclosure of Internet advertising practices.
Spectrum: Partisan Bill (Republican 1-0)
Status: (Introduced - Dead) 2017-05-01 - No action taken in committee [HB4261 Detail]
Download: Texas-2017-HB4261-Introduced.html
By: Elkins | H.B. No. 4261 |
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relating to the transparent disclosure of Internet advertising | ||
practices. | ||
BE IT ENACTED BY THE LEGISLATURE OF THE STATE OF TEXAS: | ||
SECTION 1. Chapter 323, Business and Commerce Code, is | ||
amended by adding Section 323.004 to read as follows: | ||
Sec. 323.004. (a) Any online advertising platform which is | ||
used to advertise goods or services in Texas and which restricts | ||
access to sell goods or services on that platform shall provide a | ||
prominent online disclosure of such restrictions, including: | ||
(1) limitation on the types, quantities, or | ||
characteristics of goods permitted to be advertised on the online | ||
advertising platform; | ||
(2) limitation on the nature or characteristics of | ||
services permitted to be advertised on the online advertising | ||
platform; and | ||
(3) the fact, if true, that such goods or services are | ||
otherwise legal to offer or sell in Texas. | ||
(b) | ||
A violation of (a) by the provider of an online | ||
advertising platform is a false, misleading, or deceptive act or | ||
practice subject to action by the consumer protection division | ||
under section 17.46(a). | ||
SECTION 2. This Act takes effect September 1, 2017. |