Bill Text: SC H5063 | 2015-2016 | 121st General Assembly | Introduced

South Carolina House Concurrent Resolution 5063 (Prior Session Legislation)

Introduced

Bill Title: Commercial Advertisement Loudness Mitigation Act

Sponsorship: Bipartisan Bill

Status: (Introduced - Dead) 2016-03-08 - Referred to Committee on Invitations and Memorial Resolutions [H5063 Detail]

Download: South_Carolina-2015-H5063-Introduced.html

A CONCURRENT RESOLUTION

TO MEMORIALIZE THE UNITED STATES CONGRESS AND TO REQUEST THAT THEY EXPAND THE COMMERCIAL ADVERTISEMENT LOUDNESS MITIGATION (CALM) ACT TO DEFINE PENALTIES AGAINST COMPANIES THAT FAIL TO COMPLY WITH THE ACT.

Whereas, many advertisers now design commercial messages to be played at a volume higher than the television show that the viewer is watching; and

Whereas, The United States Congress passed the Commercial Advertisement Loudness Mitigation (CALM) Act which requires broadcasters to ensure that television commercials maintain the same volume as entertainment programming in which the ads are contained.

Whereas, the Federal Communications Commission has never publicly cited a company for not complying with the Act and no fines or penalties have ever been defined. As a result, many broadcasters have failed to comply with the Act. Now, therefore,

Be it resolved by the House of Representatives, the Senate concurring:

That the members of the General Assembly memorialize the United States Congress and request that they expand the CALM Act to define penalties against companies that fail to comply with the Act.