Bill Text: NJ S591 | 2026-2027 | Regular Session | Introduced
Bill Title: Establishes "Jersey Vines Program" in Department of Agriculture.
Sponsorship: Partisan Bill (Democrat 1)
Status: (Introduced) 2026-01-13 - Introduced in the Senate, Referred to Senate Economic Growth Committee [S591 Detail]
Download: New_Jersey-2026-S591-Introduced.html
STATE OF NEW JERSEY
222nd LEGISLATURE
PRE-FILED FOR INTRODUCTION IN THE 2026 SESSION
Sponsored by:
Senator JAMES BEACH
District 6 (Burlington and Camden)
SYNOPSIS
Establishes "Jersey Vines Program" in Department of Agriculture.
CURRENT VERSION OF TEXT
Introduced Pending Technical Review by Legislative Counsel.
An Act concerning the promotion of wine produced in New Jersey, and supplementing Title 4 of the Revised Statutes.
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. a. The Secretary of Agriculture, in conjunction with the State Board of Agriculture, shall develop and implement a "Jersey Vines Program" to encourage, advertise, and promote the sale of wine produced in the State by plenary winery and farm winery licensees licensed pursuant to R.S.33:1-10. The wines promoted by the program shall be produced using grapes, fruits, and other ingredients that are cultivated and grown in the State.
b. The Jersey Vines Program shall:
(1) increase consumer awareness of the New Jersey wine industry;
(2) organize advertising campaigns and create marketing programs that promote wine produced in the State;
(3) disseminate information about the variety and availability of wine produced in the State;
(4) disseminate information about wineries, vineyards, and farms in the State that produce wine, or that cultivate and grow grapes, fruits, and other ingredients used in wine produced in the State; and
(5) create a labeling program, similar to the Jersey Fresh labeling program, to identify wine produced in the State as "Jersey Vines" wine.
c. The Department of Agriculture shall adopt, pursuant to the "Administrative Procedure Act," P.L.1968, c.410 (C.52:14B-1 et seq.), rules and regulations to implement the provisions of this section.
2. This act shall take effect immediately.
STATEMENT
This bill directs the Secretary of Agriculture, in conjunction with the State Board of Agriculture, to develop and implement a "Jersey Vines Program" to encourage, advertise, and promote the sale of wine produced in the State by plenary winery and farm winery licensees. The wines promoted by the program would be produced using grapes, fruits, and other ingredients that are cultivated and grown in New Jersey.
The Jersey Vines Program would increase consumer awareness of the New Jersey wine industry, organize advertising campaigns and create marketing programs to promote wine produced in the State, disseminate information about the variety and availability of wine produced in the State, disseminate information about certain wineries, vineyards, and farms in the State, and create a labeling program (similar to the "Jersey Fresh" program) to identify wine produced in the State as "Jersey Vines" wine.
