Bill Text: IL SB2995 | 2025-2026 | 104th General Assembly | Introduced

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Bill Title: Amends the Consumer Fraud and Deceptive Business Practices Act. Provides that a person shall not use artificial intelligence while engaging in trade and commerce to communicate with a consumer in a manner that may mislead or deceive a reasonable consumer into believing that the consumer is engaging with a human, unless the consumer is notified in a clear and conspicuous manner that the consumer is not engaging with a human. Provides that a person shall not use artificial intelligence to sell or offer to sell goods or services unless the consumer is notified in a clear and conspicuous manner that artificial intelligence is being used to sell or offer to sell goods or services and the consumer is given an option to request more information regarding the specific use of the artificial intelligence. Provides that a business entity that uses artificial intelligence while engaging in trade and commerce to communicate with a consumer shall give the consumer the option to communicate with a human during the business entity's ordinary business hours. Provides that a violation of the provisions constitutes an unlawful practice within the meaning of the Act.

Sponsorship: Partisan Bill (Democrat 2)

Status: (Introduced - Dead) 2026-05-22 - Rule 3-9(a) / Re-referred to Assignments [SB2995 Detail]

Download: Illinois-2025-SB2995-Introduced.html

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104TH GENERAL ASSEMBLY State of Illinois 2025 and 2026SB2995 Introduced 1/27/2026, by Sen. Rachel Ventura SYNOPSIS AS INTRODUCED:
815 ILCS 505/2MMMM new
Amends the Consumer Fraud and Deceptive Business Practices Act. Provides that a person shall not use artificial intelligence while engaging in trade and commerce to communicate with a consumer in a manner that may mislead or deceive a reasonable consumer into believing that the consumer is engaging with a human, unless the consumer is notified in a clear and conspicuous manner that the consumer is not engaging with a human. Provides that a person shall not use artificial intelligence to sell or offer to sell goods or services unless the consumer is notified in a clear and conspicuous manner that artificial intelligence is being used to sell or offer to sell goods or services and the consumer is given an option to request more information regarding the specific use of the artificial intelligence. Provides that a business entity that uses artificial intelligence while engaging in trade and commerce to communicate with a consumer shall give the consumer the option to communicate with a human during the business entity's ordinary business hours. Provides that a violation of the provisions constitutes an unlawful practice within the meaning of the Act.
LRB104 17897 SPS 31333 b
A BILL FOR
SB2995 LRB104 17897 SPS 31333 b
AN ACT concerning business.
Be it enacted by the People of the State of Illinois,
represented in the General Assembly:
Section 5. The Consumer Fraud and Deceptive Business
Practices Act is amended by adding Section 2MMMM as follows:
(815 ILCS 505/2MMMM new)
Sec. 2MMMM. Artificial intelligence commercial
communication disclosure.
(a) As used in this Section, "artificial intelligence" has
the meaning set forth in Section 2-101 of the Illinois Human
Rights Act.
(b) A person shall not use artificial intelligence while
engaging in trade and commerce to communicate with a consumer
in a manner that may mislead or deceive a reasonable consumer
into believing that the consumer is engaging with a human,
unless the consumer is notified in a clear and conspicuous
manner that the consumer is not engaging with a human.
(c) A person shall not use artificial intelligence to sell
or offer to sell goods or services unless the consumer is
notified in a clear and conspicuous manner that artificial
intelligence is being used to sell or offer to sell goods or
services and the consumer is given an option to request more
information regarding the specific use of the artificial

SB2995 - 2 - LRB104 17897 SPS 31333 b
intelligence.
(d) A business entity that uses artificial intelligence
while engaging in trade and commerce to communicate with a
consumer shall give the consumer the option to communicate
with a human during the business entity's ordinary business
hours. A business entity shall not prohibit a consumer from
requesting to communicate with a human during the business
entity's normal business hours or charge a fee to communicate
with a human instead of artificial intelligence.
(e) A violation of this Section constitutes an unlawful
practice within the meaning of this Act.