Bill Text: CA SB259 | 2025-2026 | Regular Session | Introduced
Bill Title: Affinity-based algorithmic pricing.
Spectrum: Partisan Bill (Democrat 1-0)
Status: (Introduced) 2025-02-14 - Referred to Com. on RLS. [SB259 Detail]
Download: California-2025-SB259-Introduced.html
CALIFORNIA LEGISLATURE—
2025–2026 REGULAR SESSION
Senate Bill
No. 259
| Introduced by Senator Wahab |
February 03, 2025 |
An act relating to consumer protection.
LEGISLATIVE COUNSEL'S DIGEST
SB 259, as introduced, Wahab.
Affinity-based algorithmic pricing.
Existing law, the California Consumer Privacy Act of 2018 (CCPA), grants to a consumer various rights with respect to personal information, as defined, that is collected by a business, as defined, including the right to request that a business delete personal information about the consumer that the business has collected from the consumer. Existing law, the California Privacy Rights Act of 2020, approved by the voters as Proposition 24 at the November 3, 2020, statewide general election, amended, added to, and reenacted the CCPA.
Existing law, the Unruh Civil Rights Act, specifies that all persons within the jurisdiction of the state are free and equal, and no matter their sex, race, color, religion, ancestry, national origin, disability, medical condition, genetic information, marital status, sexual orientation, citizenship, primary language, or
immigration status are entitled to the full and equal accommodations, advantages, facilities, privileges, or services in all business establishments of every kind.
This bill would state the intent of the Legislature to enact legislation that would ban the practice of affinity-based algorithmic pricing, which combines personalized pricing and dynamic pricing to determine differential pricing for a targeted group of consumers based on explicit or perceived characteristics gathered from personal data, and creates opaque and discriminatory pricing structures.
