Bill Text: NY A09502 | 2023-2024 | General Assembly | Introduced

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Bill Title: Relates to adult-use cannabis advertising and marketing; requires advertisements only be placed where seventy-five percent of the audience is reasonably expected to be twenty-one years of age or older, as determined by commercially available reliable, up-to-date audience composition data; provides that all requirements for warnings to be included in audio only advertisements shall not exceed more than fifteen percent of an advertisement's total time.

Spectrum: Partisan Bill (Democrat 1-0)

Status: (Introduced) 2024-03-14 - referred to economic development [A09502 Detail]

Download: New_York-2023-A09502-Introduced.html

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                STATE OF NEW YORK
        ________________________________________________________________________

                                          9502

                   IN ASSEMBLY

                                     March 14, 2024
                                       ___________

        Introduced  by  M. of A. PEOPLES-STOKES -- read once and referred to the
          Committee on Economic Development

        AN ACT to amend the cannabis law,  in  relation  to  adult-use  cannabis
          advertising and marketing

          The  People of the State of New York, represented in Senate and Assem-
        bly, do enact as follows:

     1    Section 1. Subdivision 4 of section 86 of the cannabis law is  amended
     2  to read as follows:
     3    4. The board shall promulgate regulations requiring that:
     4    (a)  all  advertisements and marketing accurately and legibly identify
     5  the party or other business responsible for its content; [and]
     6    (b) any broadcast, cable,  radio,  print  and  digital  communications
     7  advertisements only be placed where seventy-five percent of the audience
     8  is reasonably expected to be twenty-one years of age or older, as deter-
     9  mined  by  commercially available reliable, up-to-date audience composi-
    10  tion data using local, regional or national  data  for  the  program  or
    11  program  format.  If  data is not commercially available, a licensee may
    12  rely on audience estimates from the media entity transmitting or  broad-
    13  casting  the  advertisement. The burden of proving this requirement lies
    14  with the party that has paid for or  facilitated  the  advertisement[.];
    15  and
    16    (c)  all requirements for warnings to be included in audio only adver-
    17  tisements shall not exceed more than fifteen percent  of  an  advertise-
    18  ment's total time.
    19    § 2. This act shall take effect immediately.




         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD11772-01-3