Bill Text: CA SB460 | 2011-2012 | Regular Session | Amended
Bill Title: International trade marketing and promotion.
Spectrum: Partisan Bill (Democrat 2-0)
Status: (Engrossed - Dead) 2011-08-25 - Set, second hearing. Held in committee and under submission. [SB460 Detail]
Download: California-2011-SB460-Amended.html
BILL NUMBER: SB 460 AMENDED
BILL TEXT
AMENDED IN ASSEMBLY JULY 13, 2011
AMENDED IN SENATE MAY 31, 2011
INTRODUCED BY Senator Price
( Coauthor: Senator Lieu
)
FEBRUARY 16, 2011
An act to amend Sections 13996.4, 13996.45, and 13996.6 of the
Government Code, relating to international trade.
LEGISLATIVE COUNSEL'S DIGEST
SB 460, as amended, Price. International trade marketing and
promotion.
Existing law authorizes the Business, Transportation and Housing
Agency to, among other duties, engage in trade and foreign investment
activities.
This bill would additionally authorize the agency to coordinate
international trade marketing and promotion activities.
Existing law authorizes the secretary to convene a statewide
business partnership for international trade and investment, to
advise the secretary on business needs and priorities in that regard.
This bill would also authorize the secretary to convene a
statewide business partnership for international trade marketing and
promotion no later than March 1, 2012, to advise the secretary on
what role the state should play in international trade marketing and
promotion.
Vote: majority. Appropriation: no. Fiscal committee: yes.
State-mandated local program: no.
THE PEOPLE OF THE STATE OF CALIFORNIA DO ENACT AS FOLLOWS:
SECTION 1. Section 13996.4 of the Government Code is amended to
read:
13996.4. The Legislature finds and declares all of the following:
(a) The statutory authority for the Technology, Trade, and
Commerce Agency, including the agency's international trade and
investment promotion programs, was repealed by Chapter 229 of the
Statutes of 2003, thereby reducing the capacity of state government
to assist California firms in developing global business
opportunities.
(b) The repeal of the statutory authority for the Technology,
Trade, and Commerce Agency has increased the importance of
strengthening collaborative linkages among remaining California-based
international trade and investment promotion programs operated at
federal, state, regional, and local levels. These programs include,
but are not limited to, the Centers for International Trade
Development operated by the California Community Colleges, 15 offices
of the United States Commercial Service within the United States
Department of Commerce, numerous local and regional World Trade
Centers, and public and private economic development and trade
associations.
(c) According to data for 2000, international trade and investment
activity in the state supports one in every seven California jobs.
(d) According to the Public Policy Institute of California:
(1) Nearly 94 percent of all exporters located in California are
small- or medium-sized firms. Over 90 percent of businesses in
California are small businesses and over 50 percent of all workers
are employed by a small business.
(2) Exporters are more productive and pay higher wages than
nonexporters.
(3) Effective state programs supporting export opportunities
should identify and respond to differing needs of both export-willing
and export-ready firms.
(e) The adequacy of the state's infrastructure, workforce,
research facilities, manufacturing and service industries, and access
to capital form the foundation of California's global market-related
economy.
(f) California's multicultural and ethnic populations offer unique
opportunities for international trade and investment.
(g) United States subsidiaries of foreign companies in California
employed 561,000 California workers from 2000 to 2005. This is an
increase of 15 percent. In comparison to other states, California is
an attractive location for international employers, ranking first in
the United States in the number of employees supported by United
States subsidiaries.
(h) International trade, which accounts for nearly 25 percent of
the state's economy, relies on airports, land ports of entry, and the
largest seaport facilities in the United States to maintain
California's status as a major gateway for products entering and
leaving the United States. This includes many goods moving through
California ports, such as industrial and postconsumer secondary
materials, originated in or destined for other states.
(i) According to the California Marine and Intermodal
Transportation System Advisory Council, more than 40 percent of the
total containerized cargo entering the United States arrived at
California ports, and almost 30 percent of the nation's exports
flowed through ports in The Golden State. Port activities employ more
than 500,000 people in California and generate an estimated seven
billion dollars ($7,000,000,000) in state and local taxes annually.
Nationwide, more than two million jobs are linked to California's
public ports.
(j) California's trade and investment policy is a living document
that should be regularly updated to reflect emerging business trends
and the changing needs of California businesses and workers.
SEC. 2. Section 13996.45 of the Government Code is amended to
read:
13996.45. (a) (1) Subject to paragraph (2), and subject to
Section 13996.75, the Business, Transportation and Housing Agency
shall be the primary state agency authorized to do all of the
following:
(A) Attract employment-producing foreign investment to the state.
(B) Cooperate in international public infrastructure projects.
(C) Provide support for California business in accessing
international markets, including, but not limited to, export
assistance.
(D) Engage in other trade or foreign investment related activities
specifically assigned by the Governor.
(E) Coordinate international trade marketing and promotion
strategies.
(2) Nothing in this chapter shall be construed to confer powers or
impose duties upon the agency in conflict with any powers conferred
or duties imposed upon the Department of Food and Agriculture with
respect to the promotion of California agriculture, fish, and forest
exports.
(b) The international trade and investment activities of the
agency shall be monitored by the Legislature, and all public moneys
in its budget expended for those purposes , shall
be subject to approval by the Legislature.
(c) The Secretary of Business, Transportation and Housing shall
develop an international trade and investment policy, which shall be
consistent with the economic development strategic plan prepared by
the California Economic Strategy Panel pursuant to Section 15570, and
shall provide guidance to strategies and plans from other agencies
and departments related to workforce and infrastructure development.
(d) California's international trade and investment policy shall
be directed through its state strategy, which shall be based on
current and emerging market conditions and the needs of investors,
businesses, and workers to be competitive in global markets.
SEC. 3. Section 13996.6 of the Government Code
is amended to read:
13996.6. (a) (1) The Secretary of Business, Transportation and
Housing shall convene a statewide business partnership for
international trade and investment no later than March 1, 2007.
(2) The business partnership shall include representatives from
small, medium, and large businesses and industries, as well as
nongovernmental organizations and government representatives.
(3) The business partnership shall advise the secretary on
business needs and strategy priorities as they relate to
international trade and investment. This information shall be used in
establishing the needs and priorities in the plan developed pursuant
to Section 13996.5 and the strategy developed pursuant to Section
13996.55, and for any other uses as determined by the secretary.
(b) (1) The Secretary of Business, Transportation and Housing
shall convene a statewide business partnership for international
trade marketing and promotion no later than March 1, 2012.
(2) The business partnership shall include, but is not limited to,
representatives of public airports, land ports of entry, and
seaports, ocean carriers, marine terminal operators, air carriers,
warehouse operators, railroads, trucking companies, foreign trade
zones, and shippers, specifically including agricultural exporters,
manufacturers, postconsumer secondary material handlers, and
retailers.
(3) The business partnership shall advise the secretary on what
role the state should play in international trade marketing and
promotion in the context of growing the utilization of California's
airport, seaport, and land ports of entry infrastructure by importers
and exporters, and to increase the opportunity for growth and trade
activity.
SEC. 3. Section 13996.6 of the
Government Code , as amended by Section 10 of Chapter 31
of the Statutes of 2011, is amended to read:
13996.6. (a) (1) The Secretary of Business,
Transportation and Housing shall convene a statewide business
partnership for international trade and investment no later than
March 1, 2007.
(b)
(2) The business partnership shall include
representatives from small, medium, and large businesses and
industries, as well as nongovernmental organizations and government
representatives.
(c)
(3) The business partnership shall advise the secretary
on business needs and strategy priorities as they relate to
international trade and investment.
(b) (1) The Secretary of Business, Transportation and Housing
shall convene a statewide business partnership for international
trade marketing and promotion no later than March 1, 2012.
(2) The business partnership shall include, but is not limited to,
representatives of public airports, land ports of entry, and
seaports, ocean carriers, marine terminal operators, air carriers,
warehouse operators, railroads, trucking companies, foreign trade
zones, and shippers, specifically including agricultural exporters,
manufacturers, postconsumer secondary material handlers, and
retailers.
(3) The business partnership shall advise the secretary on what
role the state should play in international trade marketing and
promotion in the context of growing the utilization of California's
airport, seaport, and land ports of entry infrastructure by importers
and exporters, and to increase the opportunity for growth and trade
activity.
