Bill Text: NY A05643 | 2021-2022 | General Assembly | Introduced

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Bill Title: Creates the "I love NY outdoors" program; such program shall require the commissioner of economic development to develop a marketing strategy that would promote New York as a premiere destination for hunting and fishing; appropriates $2,500,000 therefor.

Spectrum: Partisan Bill (Republican 3-0)

Status: (Introduced - Dead) 2022-01-05 - referred to tourism, parks, arts and sports development [A05643 Detail]

Download: New_York-2021-A05643-Introduced.html

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                STATE OF NEW YORK
        ________________________________________________________________________

                                          5643

                               2021-2022 Regular Sessions

                   IN ASSEMBLY

                                    February 22, 2021
                                       ___________

        Introduced by M. of A. BRABENEC -- read once and referred to the Commit-
          tee on Tourism, Parks, Arts and Sports Development

        AN  ACT  to  amend the economic development law, in relation to creating
          the "I love NY outdoors" program; and making an appropriation therefor

          The People of the State of New York, represented in Senate and  Assem-
        bly, do enact as follows:

     1    Section  1.  The  economic  development law is amended by adding a new
     2  article 9-B to read as follows:
     3                                 ARTICLE 9-B
     4                         I LOVE NY OUTDOORS PROGRAM
     5  Section 216. I love NY outdoors program.
     6    § 216. I love NY outdoors program. 1. The commissioner  shall  develop
     7  and  implement  an  "I  love  NY outdoors" program. The commissioner, in
     8  conjunction with the commissioner of  the  department  of  environmental
     9  conservation,  shall  develop  a  marketing  strategy  pursuant  to this
    10  program that shall promote New York as a premiere destination for  hunt-
    11  ing and fishing.
    12    2.  The  commissioner, in accordance with this program, shall cause to
    13  be developed outdoor vacation itineraries and  packages.  Nothing  shall
    14  preclude  the commissioner from contracting with an independent vacation
    15  or travel package company to help develop such outdoor vacation  itiner-
    16  aries and packages.
    17    3.  The commissioner shall create and distribute a brochure of all the
    18  species of fish and game sought in New York and an advertising  campaign
    19  promoting  the  program established by this section. Such brochure shall
    20  be distributed and such advertising shall be focused on nearby states to
    21  increase tourism and to promote New York as a premiere  destination  for
    22  hunting and fishing.
    23    §   2.   The   sum  of  two  million  five  hundred  thousand  dollars
    24  ($2,500,000), or so much thereof as may be necessary, is  hereby  appro-
    25  priated to the department of economic development from any moneys in the

         EXPLANATION--Matter in italics (underscored) is new; matter in brackets
                              [ ] is old law to be omitted.
                                                                   LBD07871-01-1
        A. 5643                             2

     1  state  treasury  in  the  general  fund  not  otherwise appropriated for
     2  services and expenses; including  the  expenses  of  the  department  of
     3  economic development, for the purposes of carrying out the provisions of
     4  this  act.  Such  sum  shall  be payable on the audit and warrant of the
     5  state comptroller on vouchers certified or approved by the  commissioner
     6  of  economic  development,  or his duly designated representative in the
     7  manner provided by law.
     8    § 3. This act shall take effect immediately.