Bill Text: NJ S3709 | 2020-2021 | Regular Session | Amended


Bill Title: Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.

Spectrum: Partisan Bill (Democrat 2-0)

Status: (Introduced - Dead) 2021-06-15 - Reported from Senate Committee with Amendments, 2nd Reading [S3709 Detail]

Download: New_Jersey-2020-S3709-Amended.html

[First Reprint]

SENATE, No. 3709

STATE OF NEW JERSEY

219th LEGISLATURE

 

INTRODUCED APRIL 26, 2021

 


 

Sponsored by:

Senator  SANDRA B. CUNNINGHAM

District 31 (Hudson)

Senator  VIN GOPAL

District 11 (Monmouth)

 

 

 

 

SYNOPSIS

     Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.

 

CURRENT VERSION OF TEXT

     As reported by the Senate Higher Education Committee on June 15, 2021, with amendments.

  


An Act concerning higher education marketing practices and supplementing Title 18A of the New Jersey Statutes.

 

     Be It Enacted by the Senate and General Assembly of the State of New Jersey:

 

      1.  a.  An institution of higher education or proprietary 1degree-granting1 institution 1[licensed to offer academic degrees]1 that retains an online program manager to provide marketing services for its academic degree programs shall require that:

     (1) the online program manager self-identifies as a third party entity that is separate from the institution at the beginning of any communication with a  prospective student; and

     (2) any digital or print advertising provided by the online program manager for an academic program of the institution includes a clear disclosure of the relationship between the online program manager and the institution. 

     b.    A violation of the requirements of subsection a. of this section shall constitute an unlawful practice in violation of P.L.1960, c.39 (C.56:8-1 et seq.), and shall be subject to all remedies and penalties available pursuant to the provisions of that act.

     c.     As used in this section: "online program manager" means an entity that enters into a contract or agreement 1related exclusively to online degree and certificate program delivery, including online programs with required in-person clinical and other instruction1 with an institution of higher education or proprietary 1degree-granting1 institution 1[licensed to offer academic degrees]1 to provide one or more of the following services on behalf of the institution in exchange for financial compensation: advertising and marketing services; recruiting, admissions, and financial services; instruction services; student support services; technology resources and support services; and curriculum development services. 

 

     2.    This act shall take effect on the 30th day after enactment.

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