Bill Text: NJ S3206 | 2022-2023 | Regular Session | Enrolled
Bill Title: Requires Division of Travel and Tourism to re-draw tourism map to promote Central Jersey; requires promotion of overnight stays.
Spectrum: Partisan Bill (Democrat 6-0)
Status: (Passed) 2023-08-24 - Approved P.L.2023, c.149. [S3206 Detail]
Download: New_Jersey-2022-S3206-Enrolled.html
§1
C.34:1A-53.5
§2
Note to §1
An Act concerning tourism funding and promotion in New Jersey and supplementing P.L.1977, c.225 (C.34:1A-45 et seq.).
Be It Enacted by the Senate and General Assembly of the State of New Jersey:
1. a. 1[Any use of federal economic relief funds in support of tourism promotion shall be designed to primarily benefit regions and activities most in need of economic relief, using the percentage of tourism decline in those regions or activities as the basis for directing the spending of relief funds.
b.]1 The Division of Travel and Tourism shall re-draw the State tourism map to create a "Central Jersey" region comprised, at a minimum of the counties of Hunterdon, Mercer, Middlesex, and Somerset, and to incorporate the "Central Jersey" region in all regional marketing activities, including in publications and on the VisitNJ.org website.
1[c.] b.1 The division shall remove from its grant applications and contracts any requirement that State tourism grant funds be targeted to audiences located at a minimum distance, and shall promote overnight stays.
1[d. The division shall dedicate at least 10 percent of its annual appropriation to the promotion of agritourism, including visits to farms, craft beverage makers, farm-to-table restaurants, farmers' markets, and agriculturally themed festivals.]1
2. This act shall take effect 90 days following enactment.
Requires Division of Travel and Tourism to re-draw tourism map to promote Central Jersey; requires promotion of overnight stays.
