102ND GENERAL ASSEMBLY
State of Illinois
2021 and 2022
HB4729

Introduced , by Rep. Kathleen Willis

SYNOPSIS AS INTRODUCED:
20 ILCS 2310/2310-542 new

Amends the Department of Public Health Powers and Duties Law of the Civil Administrative Code of Illinois. Requires the Department of Public Health to develop and implement a comprehensive 2-year statewide safe gun storage public awareness campaign. Provides that the campaign shall include sustained and focused messaging over the course of the 2-year campaign period, messages paired with information about enforcement or incentives for safe gun storage, and geographic and cultural considerations. Provides that the campaign shall be divided into 3 phases with specified requirements for each phase. Repeals the provisions on January 1, 2026.
LRB102 23682 CPF 32865 b

A BILL FOR

HB4729LRB102 23682 CPF 32865 b
1 AN ACT concerning State government.
2 Be it enacted by the People of the State of Illinois,
3represented in the General Assembly:
4 Section 5. The Department of Public Health Powers and
5Duties Law of the Civil Administrative Code of Illinois is
6amended by adding Section 2310-542 as follows:
7 (20 ILCS 2310/2310-542 new)
8 Sec. 2310-542. Safe gun storage public awareness campaign.
9 (a) The Department shall develop and implement a
10comprehensive 2-year statewide safe gun storage public
11awareness campaign. The campaign shall include the following:
12 (1) Sustained and focused messaging over the course of
13 the 2-year campaign period.
14 (2) Messages paired with information about enforcement
15 or incentives for safe gun storage.
16 (3) Geographic and cultural considerations.
17 (b) The campaign shall be divided into the following 3
18phases:
19 (1) A statewide messaging strategy that shall develop
20 research-based, culturally appropriate messaging for
21 awareness of gun safety, reducing access to lethal means,
22 and encouraging safe storage. The campaign shall include
23 formats such as paid advertising on Chicago Transit

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1 Authority trains, bus stops, billboards, digital or social
2 media campaigns, radio, and other public education and
3 outreach.
4 (2) A gun lock and gun safe distribution campaign and
5 gun buy-back programs. This phase shall require the
6 following:
7 (A) Developing a focused strategy to distribute,
8 through community based organizations, gun locks and
9 gun safes in areas most affected by gun violence.
10 (B) Pairing gun lock distribution with brief
11 counseling or education sessions, which has been shown
12 to significantly increase safe storage practices.
13 (C) Developing an education and training program
14 on safe storage counseling and screening for health
15 care professionals, including pediatric primary care
16 and emergency room departments.
17 (D) Developing education and training on the
18 Firearms Restraining Order Act for practitioners, law
19 enforcement, and the general public.
20 (E) Focusing on suicide prevention, youth or young
21 adult survivors of gun violence, and families at risk
22 due to domestic violence.
23 (F) Incorporating gun buy-back opportunities in
24 partnership with law enforcement, community-based
25 organizations, and other local stakeholders.
26 (3) A comprehensive evaluation to measure changes in

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1 gun safety behaviors and the overall impact and
2 effectiveness of the campaign to promote safety. Metrics
3 to be measured include, but are not limited to, the
4 following:
5 (A) Changes in parent behavior and perception.
6 (B) Media campaign metrics and digital analytics.
7 (C) The number of people reached through each
8 strategy.
9 (D) The number of gun locks and gun safes
10 distributed.
11 (E) Changes in intentional and unintentional
12 firearm injury.
13 (c) This Section is repealed on January 1, 2026.